In India over the holidays, I found that globalization at the multi-country level to be rising and thriving-like never before. This blog post as we ring in the New Year 2013. First two somber incidents and public reactions: The Delhi rape has outraged the Indian public with multiple protests and huge pressure on the IndianContinue reading “Multi-country globalization in 2013”
Category Archives: Social Media
US Economy grows 2 % while online sales grows ten times at 20% Thanksgiving weekend
The US Economy growth rate at 1.6% -2% is in marked contrast to the average 20% growth rate of online sales since Thanksgiving, Black Friday and Cyber Monday today according to IBM. Black Friday when US retailers turn from the red (negative or losses) to positive (black or profits) was remarkable this year for onlineContinue reading “US Economy grows 2 % while online sales grows ten times at 20% Thanksgiving weekend”
Twinkies consumer interest zooms:Hostess Brands and Bakery Union ready for mediation
//www.google.com/trends/embed.js?hl=en-US&q=Twinkies&content=1&cid=TIMESERIES_GRAPH_0&export=5&w=500&h=330 Just looking at this graph for Twinkies from Google search trends, would make any marketer envious and ask- why not my brand? The 82 year old bakery company Hostess Brands had filed for bankruptcy and with failure of negotiations with the Union had decided to close and sell its assets and brands including WonderContinue reading “Twinkies consumer interest zooms:Hostess Brands and Bakery Union ready for mediation”
Obama win: big data plus local insight about how people and technology actually work
The Obama win is being hailed as a victory for Big Data by Time magazine while Marc Thiessen at Washington Post wonders why the highly competent Romney team with equal if not more high quality analytics resources had 30,000 Republican volunteers in Colorado confused because of glitches in forwarding the https directions to an httpContinue reading “Obama win: big data plus local insight about how people and technology actually work”
Perfecting your “ground game” in marketing- learning from US Elections
As the US Presidential elections arrive tomorrow (finally) political pundits are unwilling to say which candidate will win as the polls of likely voters are so close. Nevertheless, it does seem that both Democrats and Republicans are going all out tomorrow for what is called the "ground game" or "get out the vote" effort. WhateverContinue reading “Perfecting your “ground game” in marketing- learning from US Elections”
Hurricane Sandy: what can businesses really do?
Hurricane Sandy is arriving today at the East Coast of the US and is being hailed as a "Super Storm." Hurricanes are a rarity in the East Coast and local and State Governments, private and public organizations are pulling out all the stops to keep people safe. Businesses have to wonder what they can doContinue reading “Hurricane Sandy: what can businesses really do?”
Priceless: integrating Mastercard offline purchase data with Google AdWords Search Advertising
Integrating Mastercard offline purchase data with online Google AdWords Search Advertising is well, Priceless ! To the marketer that is. According to the wired.com report, Mastercard is trying to sell aggregate data to marketers for the holidays.The wired.com article wonders about exactly how Mastercard offline purchase data could be useful in online applications and hereContinue reading “Priceless: integrating Mastercard offline purchase data with Google AdWords Search Advertising”
The Sales Funnel is not a one way funnel -web analytics data now confirms
The Sales Funnel is the holy grail of marketing and ultimately sales and business itself. And now it turns out that the sales funnel is not a one way funnel like funnels are. A funnel has a wide mouth where the liquid is poured in and it comes out from the stem of the funnelContinue reading “The Sales Funnel is not a one way funnel -web analytics data now confirms”
2008 Radio Shack YouTube Video predicted CEO change today
The 2008 Radio Shack YouTube video alongside has an eerie feeling today as the CEO stepped down. It was somewhat sad to see that CEO James Gooch is stepping down after a mere 16 months. The stock price has declined 80% since May 2011, when Gooch took over. Sadness given that Radio Shack had that nostalgia feelingContinue reading “2008 Radio Shack YouTube Video predicted CEO change today”
Unsustainable Food Packaging Innovation: Shrink wrapped peeled bananas
When Billa Supermarkets in Austria decided to unpeel bananas and shrink wrap them there was enough consumer outrage against the German owned Billa supermarket to withdraw the unsustainable food packaging innovation. It also turns out the Billa Supermarkets call themselves environmentally conscious and the unpeeled bananas became a matter for Facebook protest right on theContinue reading “Unsustainable Food Packaging Innovation: Shrink wrapped peeled bananas”