This “Sales Statistics” slide has been making the rounds of LinkedIn and there seems to be some agreement that these statistics ring true. The statistics ring true for large organizations with a separate marketing division that helps generate leads that the sales organization does not follow-up. The statistics also ring true for small businesses whereContinue reading “Why are B2B sales prospects not followed up?”
Category Archives: Social Media
2014 Yale Customer Insights Conference takes stock of the Digital Age
As expected the 2014 Yale Customer Insights Conference (#YaleInsights14) last weekend turned out to be hugely useful as it took stock of the Digital Age. Billed as "where leading thinkers and doers come together to advance the knowledge frontiers of evolving customer behavior" … this time all the practitioner (doer) talks were on Friday alongContinue reading “2014 Yale Customer Insights Conference takes stock of the Digital Age”
Click fraud- the difference between display and search advertising on a tight budget
A recent article at the WSJ by Suzanne Vranica must alarm digital marketers as she writes about A "Crisis" in Online Ads : One third of traffic is bogus. This as digital advertising climbs to $50 billion this year. An earlier WSJ piece on phony traffic, clarifies that it is the display advertising where problemsContinue reading “Click fraud- the difference between display and search advertising on a tight budget”
How important is a mobile website to your business?-Check your web visitor data
You watch a bunch of kids sitting together and not talking but on their smart phones, and you know that Internet and even social behavior is changing. According to Google Insight Research conducted by Neilsen in November 2013: 15 hours/week on mobile: Consumers spend over 2 hours a day researching online on smartphones.Before making aContinue reading “How important is a mobile website to your business?-Check your web visitor data”
Do not “spray and pray” with keywords in Google AdWords
Keywords are what you pay for in Google AdWords. You do not pay for your Ad that is displayed (called impressions). If someone clicks on your ad, the keyword that triggered the Ad is what you pay for. But first the "spray and pray" phenomenon. The term "spray and pray" has lots of non-military usesContinue reading “Do not “spray and pray” with keywords in Google AdWords”
Our organization has a website: what next?
We heard from several folks that our organization already has a website: but we are not sure what to do next. So here are 5 easy steps to take: 1. Your stakeholders are on a journey-help them: Whether you are a business or a non-profit you have stakeholders. And these stakeholders are on a journeyContinue reading “Our organization has a website: what next?”
Five 2014 Website Resolutions for Non-Profits and Businesses
As we get into the 2014 New Year, here are five website resolutions for non-profits and businesses. But why do we need a list of website resolutions for 2014? Because coming out of the great recession, people check out your website before and after they visit your physical organization. If you see some great productsContinue reading “Five 2014 Website Resolutions for Non-Profits and Businesses”
Fitch warning : why B2C and B2B would react differently to a 100 point credit score drop
http://plus.cnbc.com/rssvideosearch/action/player/id/3000208085/code/cnbcplayershare/&startTime=18/&endTime=57 If you got a message, in the US, from one of the B2C credit scoring agencies like Experian, TransUnion or Equifax- that you needed to pay some bills else your credit score would decline by 100 points… you will take take notice. You'd be even more alarmed if you had a perfect 850 creditContinue reading “Fitch warning : why B2C and B2B would react differently to a 100 point credit score drop”
Coca Cola “social sharing” can is a brilliant idea
Coca Cola results today pulled down the stock market as overall global sales volumes dipped. Just to cheer up all those Coca Cola loyalists out there, check out the Coca Cola social sharing can video which is truly a brilliant idea. The "sharing can" idea has come from Coca Cola ad agency Ogilvy and MatherContinue reading “Coca Cola “social sharing” can is a brilliant idea”
B2B Buying Center and your website landing page content
Digital marketers would like to imagine that every member of their prospect's B2B Buying Center would be somehow arriving at their website and either (a) Call or fill up an information request form or better still (b) Place an order if there is an e-commerce option. It turns out that the landing page is aContinue reading “B2B Buying Center and your website landing page content”