With 28 presentations packed in one and a half days the 2011 Yale Consumer Insights Conference was once again a great opportunity for academics and practitioners to share insights. This year the focus was on: Social Media Maximizing Brand Performance Marketplace Impact New Product Innovations Competitive Marketing Strategies Understanding Customer choices Check out the 2011Continue reading “2011 Yale Consumer Insights Conference brings academics and practitioners together”
Category Archives: Web/Tech
Skype and Microsoft merger: more consumer centered innovation needed
Microsoft buying Skype for 8.5 Billion US $ is huge news. The question in everyone's mind is what Microsoft will make of Skype ? Initial speculation includes integration with the office suite,with gaming and mobile and generally just become much more of a communication company. And it is this diffuse approach that makes things lookContinue reading “Skype and Microsoft merger: more consumer centered innovation needed”
TV marketing myopia as sales decline 2.2% and Internet usage zooms
As Gen Y grows up and broadband penetration increases the household TV is expected to decline. This is a huge shift for advertising,programming and journalism on TV as people take more to the Internet for streaming video and social media. Already 40% of all Internet traffic is from video according to CISCO and this isContinue reading “TV marketing myopia as sales decline 2.2% and Internet usage zooms”
“Worst” companies need to improve their websites: Fortune Most Admired Companies
Tonight those companies which made it to the top spots in each Fortune best category are churning out PR news releases , justly proud of their accomplishments. Those who appear in the “worst” list would be hiding or don’t even know it,I guess.For starters, those companies judged as “worst” should get their websites better organized. When I went to one such “worst” company’s website I was totally surprised to encounter all kinds of slow flash introductions, random pop ups and even a spam video!
[Note: This post is from March 3, 2011 and was updated for formatting on May 19, 2021]
Innovator or Innovation first ? Steve Jobs and the iPad2.
There was a standing ovation (posted March 3, 2011) for Steve Jobs as he walked in from sick leave to unveil the new and dramatically improved iPad2. You would look at the iPad2 and say “wow” to its reduced thickness,reduced weight,two cameras,long battery life and same price as the iPad.
Google vs. Facebook is about competition vs. co-operation
Google in 2011 (February 17, 2011)is getting weaker than Facebook according to Fortune. At the crux of this phenomenon is competition vs, co-operation. Because “organizing the world’s information” essentially is about an Internet searching individual’s ( a competitive trait) ability to now share that search’s most relevant results with her/his friends via Facebook that appeals to the searcher’s co-operative spirit.
[Note: This post from February 17, 2011] is updated May 22, 2021 for formatting issues]
Innovation and Change: NYSE merger with German Deutsche Boerse
var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-857684-6’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })(); NYSE might be renamed as the German Deutshe Boerse shareholders control 60% of the combined entity.While Continue reading “Innovation and Change: NYSE merger with German Deutsche Boerse”
Facebook not a waste of time- prove Egyptians
Betty White on Saturday Night Live made the famous comment that Facebook sounded like a "huge waste of time". Well,the Egyptians proved today that it is not! President Mubarak stepped down after a non-violent street protest unprecedented in recent memory. By all accounts Facebook (and Twitter) made the Egyptian revolution possible. Online communication helped rallyContinue reading “Facebook not a waste of time- prove Egyptians”
Get your taxi receipt via cell phone SMS in Hyderabad, India – Happy 2011 !
In Hyderabad, India we had gone to see the great sound and light show at Golconda fort and needed to hire a cab which brings me to what turns out to an amazing “Happy New Year 2011” glimpse of on the ground cell phone technology application and adoption in India. I called two cab companiesContinue reading “Get your taxi receipt via cell phone SMS in Hyderabad, India – Happy 2011 !”
Wikileaks is the third cusp in the information age- nothing is confidential and execution is the critical skill!
// <![CDATA[ // <![CDATA[ var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); // ]]> // ]]> With Wikileaks we are at the third cuspContinue reading “Wikileaks is the third cusp in the information age- nothing is confidential and execution is the critical skill!”