As this blog reported earlier (this post from December 2010)- it is spooky when ads follow you around on the Internet. Imagine if you changed TV channels and ads followed you around the channels! Seen in this context the FTC ‘do not track” proposal is really welcome. The consumer privacy at stake here is justContinue reading “Internet “do not track” FTC policy is great for consumers and great for marketing”
Category Archives: Web/Tech
WikiLeaks on Cyber Monday – adding value when all information is available
The latest round of WikiLeaks on Cyber Monday (November 2010) is ironic. Cyber Monday got its name from early days of the Internet when folks would go to work on the weekend after Thanksgiving and use the high speed office broadband for Internet shopping for Christmas and the holidays.Now the Cyber Monday deals start onContinue reading “WikiLeaks on Cyber Monday – adding value when all information is available”
Healthcare – avoiding Washington gridlock and growing jobs
Americans are sagacious and have given an electoral verdict and its really important for Congress to understand the mandate. Consider healthcare reform. The time has come to spell out what the details of healthcare reform will look like. If there are differences between the political parties – they need to sort it out between theContinue reading “Healthcare – avoiding Washington gridlock and growing jobs”
Holiday Online Shopping to increase at least 25% -shoppers will like free shipping
// <![CDATA[ var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); // ]]> According to the National Retail Federation's online arm Shop.org – the holidayContinue reading “Holiday Online Shopping to increase at least 25% -shoppers will like free shipping”
Gandhi, Indian Commonwealth Games, Melinda Gates – how will a new democracy like Afghanistan really look like?
The Mahatma had his 141st birthday without much fanfare on 2nd October 2010 as India was caught up with the 19th Commonwealth games and the Ayodhya controversy. The latter resulted in a ban on text messages lest there be flare-ups between Hindus and Muslims based on “hi-tech” cell phone text based inciting. Here’s the openingContinue reading “Gandhi, Indian Commonwealth Games, Melinda Gates – how will a new democracy like Afghanistan really look like?”
Do more with less for your business-Segment your customers and suppliers for Internet “self service”
// <![CDATA[ // <![CDATA[ var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); // ]]> // ]]> To do more with less for your businessContinue reading “Do more with less for your business-Segment your customers and suppliers for Internet “self service””
B2B contact and verification by patients may be the solution to Medicare Fraud
The 60 minutes story on Medicare fraud (September 2010) highlights a service verification problem that could be potentially tackled by B2B contact and verification. Medicare fraudsters’ modus operandi is to get a list of Medicare patients and just bill Medicare for fictitious supplies to patients. One preposterous example is of a retired Judge who wasContinue reading “B2B contact and verification by patients may be the solution to Medicare Fraud”
Retargeting of Advertising on the Internet- Now Ads follow you around as Google AdWords joins the fray
Recently (August 2010) I was a bit spooked when I found that a particular ad seemed to pop up at several sites that I went to. I was thinking that there must be a real huge online advertising budget in play here. It turns out that there was no big budget but a cookie inContinue reading “Retargeting of Advertising on the Internet- Now Ads follow you around as Google AdWords joins the fray”
How’s the Internet changing your business? USA Today sheds 9% workforce and Telecom shake-up with Google VOIP
The Internet is truly the global life changer.If you can answer just how the Internet is changing your business and act on it – you’ll do great. Consider two recent events: USA Today has shed 9% of the workforce as it tries to go digital. A Communication Professor once told me that Communication and JournalismContinue reading “How’s the Internet changing your business? USA Today sheds 9% workforce and Telecom shake-up with Google VOIP”
Groupon taps into social media to get new customers for small businesses
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Groupon is one brilliant idea to actually make social media work for small business. The wayContinue reading “Groupon taps into social media to get new customers for small businesses”