Attended a great talk by Matt Marthinson on working capital on Tuesday (January 2010). Among other very useful things Matt explained the concept of “vendor master” in the context of working capital in ERP systems. The vendor master as supply chain professionals know and marketing professionals may not realize is the master data organizations maintainContinue reading “The clean “Vendor Master” problem- when strategy meets execution.”
Category Archives: Web/Tech
No Superbowl but online advertising for Pepsi
// <![CDATA[ var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); // ]]> // <![CDATA[ try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} // ]]> Pepsi will not be advertising at the Superbowl next year and will be shifting some of this spending to onlineContinue reading “No Superbowl but online advertising for Pepsi”
Global B2B implications of Obama Nobel Prize, Free Global Telephony and Twitter
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} No sooner I found out that President Obama had won the 2009 Nobel Peace Prize , I called my old friend from Vadodara,India – the longtime hometown andContinue reading “Global B2B implications of Obama Nobel Prize, Free Global Telephony and Twitter”
Increasing clicks and reducing bricks – why Amazon may match Wal-Mart
var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); try { var pageTracker = _gat._getTracker(“UA-857684-6”); pageTracker._trackPageview(); } catch(err) {} As the Internet moves to the next level of adoption I was excited to read that Amazon is going great with it’s non-books/CD’s business. I was reminded ofContinue reading “Increasing clicks and reducing bricks – why Amazon may match Wal-Mart”
Health Care and Patient Information Online
In all the health care debate – the question of patient information sharing is not getting enough importance. Should it? Probably yes if you see how doctor's offices and hospitals struggle with trying to keep track of information. Just think how many times you repeat the answer to your allergy question!! On the provider sideContinue reading “Health Care and Patient Information Online”
New Business Model for Music Industry needs new ways of capturing value
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} First record stores were closing in the US as everyone wanted to download music.The record stores were affected as distribution moved online with iTunes selling millions of downloads.Continue reading “New Business Model for Music Industry needs new ways of capturing value”
Why Search Advertising like Google AdWords should work better in tough times
In tough times like these, Ad budgets tend to get cut across swathes of industries and company sizes. “Tough times get the tough going,” is the old adage- so what can tough advertisers do? Some money on search advertising may be a good bet. As David Ogilvy said “Ninety-nine percent of advertising doesn’t sell muchContinue reading “Why Search Advertising like Google AdWords should work better in tough times”
Towards global B-to-B trust and transparency in 2009
var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); try { var pageTracker = _gat._getTracker(“UA-857684-6”); pageTracker._trackPageview(); } catch(err) {}2008 has been a watershed year in many ways and everyone is talking about 2009 with hopes of better times. There is one theme that should become important inContinue reading “Towards global B-to-B trust and transparency in 2009”
CRM on iPhone
var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); var pageTracker = _gat._getTracker(“UA-857684-6”); pageTracker._trackPageview(); The new iPhone 3G is great, although being tied down to one carrier (AT&T) might be constraining for some as are the extra charges for Internet access. However, it is really a greatContinue reading “CRM on iPhone”
Global B2B strategy and 4th of July
var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); var pageTracker = _gat._getTracker(“UA-857684-6”); pageTracker._initData(); pageTracker._trackPageview(); Last year this blog had wished readers a cheery 4th of July celebration and this year I do the same. This despite the media gloom of high gas prices,towns cutting fireworks andContinue reading “Global B2B strategy and 4th of July”