The amazing thing is that never before has consumer behavior been easier,cheaper or quicker to observe,quantify and analyze for actionable insights.You are able to actually observe what people do and not what they say they do in response to 7 point “like-dislike” scales.
Category Archives: Web/Tech
Netflix to stream movies in all global markets, cut out postal services – grow movie industry
Netflix used the US Post to famously distribute movies in America after the founder Reed Hastings was charged late fees for late return of a rental movie to a movie rental store. Netflix involves a monthly subscription of under $10 and you can take as many movies you want, just use US Post and theContinue reading “Netflix to stream movies in all global markets, cut out postal services – grow movie industry”
Entertainment: video game industry three times music and double movie industry
Here are the numbers of the three industries reported on CBS: Music Industry $6.9 Billion Movie Industry $ 10.6 Billion Video Game Industry $23 Billion In fact it is one industry that has booming employment in Texas as people take to video games to escape from thoughts of the slow economy. But frankly, the numbersContinue reading “Entertainment: video game industry three times music and double movie industry”
Privacy: from Pentagon Papers to Wikileaks and transparent Airbus in 2050
From yesterday the Pentagon Papers relating to the Vietnam war can be downloaded. At the time in 1971 the whole "leak"thing was an international scandal that lasted for years. Flash foward to Wikileaks 40 years later and the world media has lost interest and there is public protest in support of the alleged culprit PrivateContinue reading “Privacy: from Pentagon Papers to Wikileaks and transparent Airbus in 2050”
US Innovation: A High-Tech small sector led growth is the answer ?
Where can US Innovation lead to jobs is a question on everyone's minds. A clue is from today's stock rally, spurred in part by the Fusion-io IPO, after six days of stock market losses. Fusion-io makes flash memory storage and its largest customer is Facebook who use their infrastructure to manage all those millions ofContinue reading “US Innovation: A High-Tech small sector led growth is the answer ?”
How Google Analytics improves search and changes Market Research Industry
The market research field before the Internet, used to be just about figuring out what customers preferred,bought , the media they watched. The traditional technique of gathering information was based on statistical sampling ( you had to ask a sample of people from your target market) and then tried to predict what the the restContinue reading “How Google Analytics improves search and changes Market Research Industry”
Medium is the message: from theatre to movie and Print/TV to the Internet
If you have acted in a play, or have watched stage acters rehearse, you know what I mean, by medium is the message. A play or theatre needs you (the actor) to throw your voice to the last row , just in case the audio does not work. You also need to exaggerate your expressionsContinue reading “Medium is the message: from theatre to movie and Print/TV to the Internet”
Internet increases complexity for the supply chain
The Internet is great as it allows search engines (Google,Yahoo,MSN etc.) and social media (Facebook,Twitter) to create algorithms that deliver personalised content to the Internet user. Based on this highly segmented audience search engines and social media can now provide highly segmented and "customized" advertising targets. Advertising is cost efficient and highly effective because nowContinue reading “Internet increases complexity for the supply chain”
Linkedin IPO success could mean dis-intermediation of the headhunter/recruiter
The enormous success of the Linkedin IPO is shocking to some as Linkedin revenues for 2010 was $243 million with a profit of only $15 million and the company is valued at almost $9 Biliion! Half of the Linkedin revenues came from recruiter advertising and it sure means changes for the recruiter/headhunter businesses. Don't getContinue reading “Linkedin IPO success could mean dis-intermediation of the headhunter/recruiter”
Linkedin IPO and Granovetter’s “Strength of Weak Ties” job seeker
The Linkedin IPO is expected to go public on Thursday – so why should we remember Granovetter's 1973 article on "The Strength of Weak Ties"? Mark Granovetter is a Stanford sociologist, who wrote by some accounts, the most influential sociological article ever in "The Strength of Weak Ties". Keep in mind that the article cameContinue reading “Linkedin IPO and Granovetter’s “Strength of Weak Ties” job seeker”