It was just a few years ago that you dropped off your Kodak film roll at Walmart or numerous Kodak processors and they would have prints ready for you with the negatives. With the Kodak bankruptcy news one is not entirely sure whether Walmart photo centers offer film processing at all today! The website doesContinue reading “Kodak bankruptcy: when digital technology overtakes brilliant marketing”
Category Archives: Web/Tech
As the economy turns around in 2012: re-training opportunities in the healthcare value chain
As 2011 winds down there is positive news in the quarterly jobless numbers,in real estate and the stock market. 2012 should be better than the last four years of the recession. OK it may not be boom time but there does appear to be the right signals for at least modestly better economic times aheadContinue reading “As the economy turns around in 2012: re-training opportunities in the healthcare value chain”
Nike Air Jordan frenzy,Payroll Tax deal and the iPhone 4S Santa’s Christmas assistant Siri: is the economy turning around?
The 1Billion $ + Air Jordan brand of Nike shoes had frenzied crowds buying the Black and White Jordans that went on sale at mid-night Thursday. People lined up in thousands all over the US and needed police protection as they walked back to the parking lot with the $180 shoes. Many were put upContinue reading “Nike Air Jordan frenzy,Payroll Tax deal and the iPhone 4S Santa’s Christmas assistant Siri: is the economy turning around?”
College Text Book Rentals: Chegg is like Netflix for the supply chain- but a social cause marketer at the front end
Ask any US college student and they’ll tell you how expensive college books are. To come up with a working textbook rental model for this $10 billion segment of the book market is just brilliant for Chegg.com. At the back end Chegg.com has a Netflix type model for logistics. It even has former Netflix Chief Operating Officer Tom Dillon to manage the logistics and distribution (as of January 4, 2011) .
Where did medical transcription, tax preparation, legal documents work get outsourced? To self-service technology
Just a few years ago if you traveled in small town India you would see billboards offering medical transcription training. Students would be put through rigorous training to learn medical terms and also go through intense training to understand the American physician's accent on each of these highly technical medical terms. For the assurance wasContinue reading “Where did medical transcription, tax preparation, legal documents work get outsourced? To self-service technology”
Integrating web marketing to Integrated Marketing Communications (IMC)
It was in the 1990's that IMC started getting popular in marketing. The Internet was just getting started and social media was in the distant horizon.By the early 2000's organizations particularly in consumer products started figuring out IMC between their packaging,billboards,TV ads,magazine and newspaper ads and Point of Sale materials. The time has now comeContinue reading “Integrating web marketing to Integrated Marketing Communications (IMC)”
Search marketing explains the 15% rise in online sales?
In a slow US economy it's refreshing to know that online sales grew by 15% over last year. This huge increase is really because customers searched on line for the best deals and took them! The ability of customers to search and initiate contact is a fundamental shift in marketing that organizations have not fullyContinue reading “Search marketing explains the 15% rise in online sales?”
USPS to slow down first class mail: how the Internet affects your business
First class mail at the USPS is down. In fact down from 104 Billion pieces in 2001 to 73.5 Billion pieces last year and is projected to go down to 39 Billion pieces in 2020. As a result the post office is cutting half its mail processing facilities besides planning huge cuts in deliveries andContinue reading “USPS to slow down first class mail: how the Internet affects your business”
Website Re-Design: do not remove old content if you want your audience to find you
All manner of organizations seem to get tired of the look and feel of their advertising and communication material. Consequently billions are spent worldwide on re-launch, re-branding, re-design just because the audience is "supposed" to have got tired of the "old" design. If you notice only the biggest brands (like Coca Cola and McDonald's )Continue reading “Website Re-Design: do not remove old content if you want your audience to find you”
Why is online holiday sales set to grow 15% in a slow economy?
With high US unemployment,nervous stock markets a volatile Europe and general uncertainty you have to wonder at the 15% growth estimates for on-line sales this year. Forrester estimates that this year online holiday sales will be $59.9B up 15% from the 2010 number of $51.7B. The growth rate and the sheer large numbers imply aContinue reading “Why is online holiday sales set to grow 15% in a slow economy?”