GM marketing folks seem to be innovatively tracking marketing results- and doing so really well. You would recall that on the eve of the Facebook IPO the marketing folks at GM committed at least a minor transgression by declaring that advertising on Facebook was not working for them and they were going to stop advertisingContinue reading “Innovation in tracking marketing results: GM dares to withdraw Facebook and Superbowl advertising”
Category Archives: Web/Tech
Connecting passion : the Google Knowledge Graph Innovation
If you are passionate about a topic, cause or effort and your organization puts out some digital content on the web Google Knowledge Graph is an innovation that is about to connect you to people interested in what you have to offer. As pointed out in an earlier post, Google is interested in serving theContinue reading “Connecting passion : the Google Knowledge Graph Innovation”
Google Rankings: more about being true to the searcher than popularity
This blog has closed comments for some time being deluged by spammers whose primary purpose is to try and get their link to appear in the comments section. This is the infamous part of the Search Engine Optimization (SEO) industry that is able to post comments from IP addresses originating in interesting places like RussiaContinue reading “Google Rankings: more about being true to the searcher than popularity”
2012 Yale Consumer Insights Conference gets better as Practitioners and Academics engage
The 2012 Yale Center for Consumer Insights Conference was the 7th one and reached a new level of excellence over the last weekend. This blog has covered past YCCI conferences but this year both Academics and Practitioners seemed really wanting to engage. Perhaps both groups feel overwhelmed with rapid technology changes,globalization, uncertain economies and aContinue reading “2012 Yale Consumer Insights Conference gets better as Practitioners and Academics engage”
Does the DOJ-Apple lawsuit disintermediate publishing and hurt authors?
The DOJ-Apple lawsuit seems fair to consumers who would gain $2-3 for every e-book they allegedly over-paid for. This $2-3 was more than the Amazon's wretched $9.99 price which is supposed to have squeezed the margins of publishers. These publishers are then alleged to have teamed up with Apple and in doing so forced AmazonContinue reading “Does the DOJ-Apple lawsuit disintermediate publishing and hurt authors?”
Organizational bases of power: what’s up and what’s down with the Internet ?
"Power" in distribution channels is a fascinating topic and so is the notion of organizational power on which Jeffery Pfeffer had a book out that this blog discussed in an earlier post. But this post is about the six bases of power (see the lower part of the Wikipedia page) that seem to be changingContinue reading “Organizational bases of power: what’s up and what’s down with the Internet ?”
Search marketing, landing page and quality content that reflects real value to customer
There are two ideas in this post because although simple, these are a bunch of related concepts that seem hard to grasp.These are: Your organization creates: —-> Real value to customer (Innovation)——> Puts out web content Search engine creates :—–> Real value to customer (better search like Google) —> Delivers search results (and relevant Ads) Continue reading “Search marketing, landing page and quality content that reflects real value to customer”
Why Encyclopedia Britannica took twenty years to go digital- the sales force angle
Finally, Encyclopedia Britannica has gone digital (Reuters 2012) And it took 20 years for the 200 year old organization to do so.Above is a 1988 TV commercial and you can see the PC in evidence. PC makers were already giving free Grolier Encyclopedia discs alongwith the IBM PC’s that came with Windows DOS. But BritannicaContinue reading “Why Encyclopedia Britannica took twenty years to go digital- the sales force angle”
Marketing is about segmenting and diversity is about *not* segmenting
Marketing is all about segmenting so that you have viable “buckets” of customers for whom you can develop product or service offerings, get a reasonable price as you communicate your offering and deliver it without excessive cost. “Stereotyping” is thus at the heart of conventional marketing and it is “stereotyping” that is at the core of diversity issues in organizations.
IBM-CMO Study 2011: Big Data,Social Media,multiple channels and changing demographics
The IBM-CMO Study of 2011 is a pretty large scale study of 1700 CMO (Chief Marketing Officers) in 19 industries and 64 countries. Here are four headlines of the study that re-iterate some of this blog's earlier posts: 1. There is a deluge of data– strikingly 90% of all data in the world was generatedContinue reading “IBM-CMO Study 2011: Big Data,Social Media,multiple channels and changing demographics”