Most organizations that are not pure-play internet (like Amazon.com) do not seem fully understand how the Internet affects their business. The top of the sales funnel and an instant reference- “value” check are two ways the internet affects your business: Internet can fill top of the sales funnel: And this can be huge. Between searchContinue reading “How the Internet affects business: top of the sales funnel and an instant reference- “value” check”
Category Archives: Web/Tech
Product deletion decisions: Lexmark quits Inkjet business
Product deletion decisions are tough calls to make for CEO's but Lexmark CEO Paul Rooke had to do exactly that with the Lexmark inkjet business. Lexington, Kentucky will lose 550 jobs and global job losses will be 1700 including workers in their Philippines plant. Lexmark will also sell 1000 inkjet related patents. The Lexmark shareContinue reading “Product deletion decisions: Lexmark quits Inkjet business”
Outsourceability : an example from the US doctor’s office
Since the recession-outsourcing and outsourceability- a taboo topic is now being discussed much more openly in America. Most people agree that if your job can be outsourced to a cheaper location or to technology – it will be outsourced. Thus young people, mid and late career folks are all thinking again about outsourcing and itsContinue reading “Outsourceability : an example from the US doctor’s office”
Google to reduce organic search rankings for copyright violators:understanding traditional and Google AdWords revenue models
Organic search on Google is just great and that is the reason the search engine is so popular. According to a blog post by Amit Singhal SVP Engineering at Google there are 200 criteria that the Google ranking algorithm considers before ranking a particular website against a query. The copyright violator websites will be rankedContinue reading “Google to reduce organic search rankings for copyright violators:understanding traditional and Google AdWords revenue models”
Online video gaming becoming free as digital content doesn’t need the gym business model
The gym business model requires a monthly membership fee because there are only so many treadmills and ellipticals. Online video gaming followed the gym model to huge success but things are slowing down because someone who plays multi-player online (MMO) games can really engage in a couple of games and paying a fixed $15 aContinue reading “Online video gaming becoming free as digital content doesn’t need the gym business model”
Content In-page Analytics in Google Analytics helps understand your sales funnel
Google Analytics has a tab under "Content" called " In-Page Analytics " which is a quick and ready way to look at how your sales funnel is doing. Let's understand with an example of a company that has four types of products categorized as A,B,C and D. You know that the final sales contributions are:Continue reading “Content In-page Analytics in Google Analytics helps understand your sales funnel”
Product Innovation Charters must define market by needs and value and not your product
Product Innovation Charters (PIC’s), still tend to be defined around whatever industry or product the organization operates in. Thus, if you make cars and are trying to innovate to the next model your entire focus on building up the PIC is based on the existing car and its technical specs like mileage,technology, space,speed and so on. By just staying with this “internal” focus innovators make a big mistake.
Character not personality: why 7-Habits Steven Covey is followed across the globe
7-Habits author Steven Covey passed away yesterday and it was just the previous week when a friend and visiting Indian CEO mentioned that Steven Covey’s 7 Habits is a great inspiration for him. And this was before the news of Covey’s passing so it led to this post about why Steven Covey’s ideas resonate across countries and cultures.
Creating American jobs with inevitable outsourcing should be the presidential election debate
Creating American jobs with inevitable outsourcing should be the presidential election debate from both parties. This given the recent speculation that GOP candidate Romney might have helped the global outsourcing boom while at Bain Capital. Consider the following: Global outsourcing as a debate in academia has progressed from when to outsource to how to manageContinue reading “Creating American jobs with inevitable outsourcing should be the presidential election debate”
The Internet Cloud and Telecom angle: Global IT spending to reach $3.6 trillion
Global IT spending is to reach $3.6 trillion in 2012 up from $3.5 trillion in 2011 according to Gartner that is about a 2.86% growth. Here are some things to consider in these numbers: Cloud means Internet : Following the previous post about what jobs cannot be outsourced from the USA, the cloud means thatContinue reading “The Internet Cloud and Telecom angle: Global IT spending to reach $3.6 trillion”