Keeping professional contacts updated needs one more step as Tweets are no longer automatic to LinkedIn contacts .You need to specifically share blog posts,Tweets or any other material through the LinkedIn share option. So till Friday June 29, the distribution channel was Blog Post—>Twitter—> LinkedIn. Now it is Blog Post—>Twitter. It was just after aContinue reading “Keeping professional contacts updated needs one more step : Tweets no longer automatic to LinkedIn contacts”
Category Archives: Web/Tech
Innovation: finding Lead Users from the Internet using forums,blogs and social media
One of the neatest innovation sources is the concept of “Lead User” introduced by Eric von Hippel of MIT in 1986. Finding Lead Users on the Internet using forums,blogs and social media is a great possibility , but first about the concept of lead users.
Why and how does Orbitz steer Mac users to upscale hotel rooms?
Orbitz the travel website is being criticized for segmenting the market between those who arrive at their website via Macs compared to PC's. The question is why and how does Orbitz do so? But first the marketing logic of "why" for this segmentation. The Mac user is distinctly different from the PC user in thatContinue reading “Why and how does Orbitz steer Mac users to upscale hotel rooms?”
How does your off-line marketing and sales fit in with your digital marketing?
CEO's and CMO's are trying to figure out how to integrate their off-line marketing and sales with their digital marketing efforts. Since digital marketing gets too techie/nerdy the creative right brained folks in marketing,sales and advertising seem to avoid getting into the possibilities that digital marketing and web analytics offers. By doing so the moreContinue reading “How does your off-line marketing and sales fit in with your digital marketing?”
Company website deals don’t seem to reach distributor salespeople
Just as gas gets cheaper and Auto sales rev up for the July 4th holiday it is surprising that salespeople at auto dealers don't seem to assume that a customer is very likely to have checked on the website offers of the manufacturer. This disconnect between company website and distributor salespeople is amazing because todayContinue reading “Company website deals don’t seem to reach distributor salespeople”
Steps in Engineering Outsourcing : What goes out – must come back
Given the interest in an earlier post on engineering outsourcing its timely to think about the steps of engineering outsourcing and keep in mind that what goes out must come back! Here are the most basic steps of the engineering outsourcing process: Core competence: As discussed in several articles innovation and intellectual property is bestContinue reading “Steps in Engineering Outsourcing : What goes out – must come back”
From Strategy to Execution via Website: the Power of Web Analytics
As Web Analytics evolves (see earlier post) the possibility of organizations to map website—>organizational structure—> strategy —-> to execution via website analytics is an enormous opportunity. And this applies to the mission of the organization, its functions including Marketing, Investor Relations, Supplier Relations to Employee Relations. Here is how: Websites are becoming better with moreContinue reading “From Strategy to Execution via Website: the Power of Web Analytics”
Innovation in video gaming to go mobile and social: the monetizing challenge
The E3 trade show for computer,video games and related products has got underway at Los Angeles. And there is excitement around developing mobile and social gaming applications amidst the monetizing challenge of these apps. The buzz around mobile and social apps tie in to the changing behavior of gamers who are moving out of controllers,Continue reading “Innovation in video gaming to go mobile and social: the monetizing challenge”
B2B Innovation market success needs credibility,opportunity and competitive advantage says Alcatel-Lucent
Alcatel Lucent is about to make the Internet 5 times faster with its new core router 7950 XRS. According to CNN that is 16 Terabits of data per second or 2.5 Million HD videos streamed per second! But Alcatel had tried to break into the CISCO-Juniper stronghold of this market that consists of all mannerContinue reading “B2B Innovation market success needs credibility,opportunity and competitive advantage says Alcatel-Lucent”
Understanding the Supply Chain in the knowledge age of search and social media
Thinking of the supply chain in a manufacturing setting is easy but understanding the supply chain in the knowledge economy of search and social media is more difficult. For example, if you make cars, you need to either make or buy its components. The sourcing of tires by an auto manufacturer is the classic B2BContinue reading “Understanding the Supply Chain in the knowledge age of search and social media”