var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); try { var pageTracker = _gat._getTracker(“UA-857684-6”); pageTracker._trackPageview(); } catch(err) {} As the Internet moves to the next level of adoption I was excited to read that Amazon is going great with it’s non-books/CD’s business. I was reminded ofContinue reading “Increasing clicks and reducing bricks – why Amazon may match Wal-Mart”
Author Archives: StratoServe
Health Care and Patient Information Online
In all the health care debate – the question of patient information sharing is not getting enough importance. Should it? Probably yes if you see how doctor's offices and hospitals struggle with trying to keep track of information. Just think how many times you repeat the answer to your allergy question!! On the provider sideContinue reading “Health Care and Patient Information Online”
Where does the employee fit in the value chain?
A simple start is to identify direct value chain touch points and make sure that these employees understand their roles.
Innovation and the recession- store brands gain power
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} "Necessity is the mother of innovation" and the recession has certainly been a situation of extreme need for organizations and individuals alike. Store brands have gained power duringContinue reading “Innovation and the recession- store brands gain power”
Strategies in the Age of Turbulence- Dealing with Risk and Uncertainty.
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} Just returned from Chicago and the Summer AMA ,which was a great conference. The session chaired by Philip Kotler on Age of Turbulence was great. First there wasContinue reading “Strategies in the Age of Turbulence- Dealing with Risk and Uncertainty.”
“Cash for clunkers” great for auto,consumer confidence and green economy
// <![CDATA[ var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); // ]]> // <![CDATA[ try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} // ]]> It turns out that the tackily named "Cash for clunkers" paltry 1B $ (now 3 B $ ) government programContinue reading ““Cash for clunkers” great for auto,consumer confidence and green economy”
Outliers by Malcolm Gladwell- Three Takeaways
“Success” according to Gladwell is not only a function of one individual’s grit and determination but is related to a whole bunch of “preparation” that goes in by family,culture,history,date of birth and so on.
Billy Mays-Death of a true salesman
var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); try { var pageTracker = _gat._getTracker(“UA-857684-6”); pageTracker._trackPageview(); } catch(err) {} The passing of Michael Jackson had overshadowed all other news but I thought we should not miss out celebrating Billy Mays. I find Arthur Miller’s play somewhat unkindContinue reading “Billy Mays-Death of a true salesman”
Five Differences between B2B marketing and supply chain managers
Here are five differences between B2B marketing and sales managers and supply chain managers as a sort of continuation of my earlier post: Marketing managers being outward facing are constantly looking for opportunities sometimes without regard to what their organization can really do. Supply Chain managers first look inside before looking outside at suppliers –Continue reading “Five Differences between B2B marketing and supply chain managers”
Input-process-output and the supply-firm-marketing chain
The input-process-output ( ICT model) is a way of looking at the firm’s value chain. Supply managers handle the input coming in and the marketing folks handle the output coming out. Like: global suppliers ->supply chain->[firm-]->marketing->global customers Supply and Marketing folks are people who sit at either end of the firm and look atContinue reading “Input-process-output and the supply-firm-marketing chain”