The 2013 Yale Consumer Insights Conference over the weekend challenged thought boundaries for marketing and big data in quite an overwhelming way. Alternating between leading marketing practitioners and leading marketing academics- 25 speakers delivered their message in 20 minutes followed by 5 minutes of questions and answers. Since the format of the conference was in one roomContinue reading “Ten takeaways from 2013 Yale Consumer Insights Conference”
Category Archives: Branding Strategy
Proof that multiple influences work on the buyer: Top Conversion Paths
If you ever wanted proof that multiple influences work on the buyer (in B2B or B2C) “Top Conversion Paths” in Google Analytics is helpful. It provides at least partial proof of digital marketing influences that finally convinced your prospect to place an E-Commerce order or sign up for your newsletter depending on how youContinue reading “Proof that multiple influences work on the buyer: Top Conversion Paths”
Why “plugging away” with useful content is so important to digital marketing success
"Plugging away" or just routinely updating your organization's web presence with useful content is critical to digital marketing success. Because once created, digital content is forever! It does not matter whether it is your website that is being constantly updated, or blog posts are coming up, new YouTube, Instagram, Pinterest, Facebook, LinkedIn or Twitter contentContinue reading “Why “plugging away” with useful content is so important to digital marketing success”
How is B2B different from B2C marketing? The New Task opportunity
Organizations face B2B buying challenges that are very different from what a consumer grapples with when buying something for personal consumption. Thus, when you get replacement tires for your car you consider factors like brand name, price, installation service, free rotations/balancing, warranty etc.. For those consumers who have the expertise and tools to replace tires,Continue reading “How is B2B different from B2C marketing? The New Task opportunity”
Super Bowl Advertising for brand awareness and Search Advertising for conversion
Just as the 2013 Super Bowl gets underway Digiday has the intriguing possibilities of spending the $4 million for a 30 second Super Bowl spot on different types of display advertising. An interesting possibility is to plaster YouTube with a banner for 8 days ( each day estimated at $ 0.5 Million X 8= $Continue reading “Super Bowl Advertising for brand awareness and Search Advertising for conversion”
Getting Boeing 787 Dreamliner airborne should be US national priority
Getting the Boeing 787 Dreamliner airborne should be US national priority next week. Its eight days since the Dreamliner was grounded by the US-FAA (see timeline here). Japan, India and European air safety regulators have similarly grounded the aircraft and there is no timetable to put it back up, as of yesterday. And Poland mayContinue reading “Getting Boeing 787 Dreamliner airborne should be US national priority”
US Economy grows 2 % while online sales grows ten times at 20% Thanksgiving weekend
The US Economy growth rate at 1.6% -2% is in marked contrast to the average 20% growth rate of online sales since Thanksgiving, Black Friday and Cyber Monday today according to IBM. Black Friday when US retailers turn from the red (negative or losses) to positive (black or profits) was remarkable this year for onlineContinue reading “US Economy grows 2 % while online sales grows ten times at 20% Thanksgiving weekend”
Twinkies consumer interest zooms:Hostess Brands and Bakery Union ready for mediation
//www.google.com/trends/embed.js?hl=en-US&q=Twinkies&content=1&cid=TIMESERIES_GRAPH_0&export=5&w=500&h=330 Just looking at this graph for Twinkies from Google search trends, would make any marketer envious and ask- why not my brand? The 82 year old bakery company Hostess Brands had filed for bankruptcy and with failure of negotiations with the Union had decided to close and sell its assets and brands including WonderContinue reading “Twinkies consumer interest zooms:Hostess Brands and Bakery Union ready for mediation”
Perfecting your “ground game” in marketing- learning from US Elections
As the US Presidential elections arrive tomorrow (finally) political pundits are unwilling to say which candidate will win as the polls of likely voters are so close. Nevertheless, it does seem that both Democrats and Republicans are going all out tomorrow for what is called the "ground game" or "get out the vote" effort. WhateverContinue reading “Perfecting your “ground game” in marketing- learning from US Elections”
Priceless: integrating Mastercard offline purchase data with Google AdWords Search Advertising
Integrating Mastercard offline purchase data with online Google AdWords Search Advertising is well, Priceless ! To the marketer that is. According to the wired.com report, Mastercard is trying to sell aggregate data to marketers for the holidays.The wired.com article wonders about exactly how Mastercard offline purchase data could be useful in online applications and hereContinue reading “Priceless: integrating Mastercard offline purchase data with Google AdWords Search Advertising”