As a Coca Cola fan this blog feels bad that the Coca Cola brand has slipped to the no. 3 spot in the 2013 Interbrand rankings after reigning for 13 years as the top brand in the world. If you think about it , it is in these 13 years that the Internet has takenContinue reading “Best Global Brands 2013: Coca Cola replaced by Apple but should Google be no. 1?”
Category Archives: Branding Strategy
Why did Grand Theft Auto V Video Game sell over $1Billion in 3 days?
The runaway success of Grand Theft Auto V (GTA-V) as the biggest ever entertainment product begs the question why ? An earlier post on Entertainment:video game industry three times music and double movie industry, had proved popular, but the potential role of video games in promoting violence had reduced the enthusiasm of this blog fromContinue reading “Why did Grand Theft Auto V Video Game sell over $1Billion in 3 days?”
Evoked Brand Set: The easy way of surrogate branding through better search ranking
The “evoked set” is the set of brands you think of when you have a buying need. If you are in the market for a car it’s very likely that you have 3-4 car brands (Ford,GM,Toyota etc.) in mind as you start checking them out. In the old days, well let’s say till 1990’s, only big brands could afford to spend those millions on TV and traditional media advertising to build up a particular brand. So if you were Ford Motor Company , your goal was to get into the evoked set and have the customer visit the dealer showroom. To achieve this goal all kinds of advertising including sports sponsorships, community events, newspaper and magazine advertising, radio and billboards was supposed to help.
Why no consumer outrage? 40% UK consumers confuse Google Ads with organic search results
The Telegraph of July 11, 2013 is reporting that research by Bunnyfoot suggests that 81 % of UK Internet users clicked on Google Ads instead of the organic results although the Google AdWords Ads were clearly identified. Over half of those i.e. 41% did not know which results were Ads and which were organic resultsContinue reading “Why no consumer outrage? 40% UK consumers confuse Google Ads with organic search results”
Coca Cola “social sharing” can is a brilliant idea
Coca Cola results today pulled down the stock market as overall global sales volumes dipped. Just to cheer up all those Coca Cola loyalists out there, check out the Coca Cola social sharing can video which is truly a brilliant idea. The "sharing can" idea has come from Coca Cola ad agency Ogilvy and MatherContinue reading “Coca Cola “social sharing” can is a brilliant idea”
B2B Buying Center and your website landing page content
Digital marketers would like to imagine that every member of their prospect's B2B Buying Center would be somehow arriving at their website and either (a) Call or fill up an information request form or better still (b) Place an order if there is an e-commerce option. It turns out that the landing page is aContinue reading “B2B Buying Center and your website landing page content”
Can you really start advertising at 1$/day ?
Given the significant interest among businesses about how much to spend on Google AdWords or other PPC here is a quick answer: you can really decide to spend as little as $1 a day and see how you go. Sounds like a "pennies a day" magazine subscription pitch but the fact is that you can stopContinue reading “Can you really start advertising at 1$/day ?”
AdWords PPC resolves: “Half the money I spend on advertising is wasted”
John Wanamaker (1838-1922) is credited with the saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. PPC (Pay per click) programs like Google AdWords resolves the Wanamaker dilemma. [Note : Last updated January 2021 due to interest of our dear readers} The Wanamaker dilemma being thatContinue reading “AdWords PPC resolves: “Half the money I spend on advertising is wasted””
Better times for B2B? US Consumer expectations highest in 5 years
Today the Conference Board announced that US Consumer Confidence is at a 5 year high- so B2B should be in for better times. But first some details of the methodology and measure of the consumer confidence index. The Consumer Confidence Index is made up of five measures two of which relate to consumer perceptions ofContinue reading “Better times for B2B? US Consumer expectations highest in 5 years”
Conversion occurs when customers finally visit your website on their own
Conversion occurs when consumers start visiting your website on their own. Before that happens a common concern among online advertisers is that “we don’t see orders.” Part of the reason is that advertising and web analytics is not linked together as discussed
in a previous post. The bigger reason is the lack of understanding of the consumer journey.