If you wanted to advertise your B2B product or service on social media, should you try Facebook marketing is a question that we are often asked. Here are some thoughts as we get started with 2015 and wish our readers a Very Happy New Year ! B2B purchasing is for a business purpose: A businessContinue reading “B2B Marketing on Facebook”
Category Archives: Business-to-Government Strategy
If Scotland secedes from the UK what will happen to exporting scotch?
Nine out of ten bottles of scotch whiskey is exported out of Scotland at the rate of 36 bottles a second!. The industry supports 35,000 jobs in Scotland and has intricate distributor relationships across the world that provide employment to many thousands more, worldwide.Through vigorous lobbying over a century, the industry has ensured that noContinue reading “If Scotland secedes from the UK what will happen to exporting scotch?”
American Time Use Survey 2013 : Where is Computer, Mobile use?
Today a TV announcer was hesitantly happy that Americans are reportedly watching 2.46 hours of TV a day, (up 11 minutes) from 2003. This from the Wall Street Journal story about the 2013 American Time Use Survey (ATUS) of the Bureau of Labor Statistics, US Department of Labor. The hesitation to celebrate, that TV isContinue reading “American Time Use Survey 2013 : Where is Computer, Mobile use?”
What’s different between Sales and Business Development ?
Sales and Business Development are different- and there is a whole lot out there on the web, that consists of all manner of opinions and views on this very important topic. For, it lies at the very definition of marketing viz: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, andContinue reading “What’s different between Sales and Business Development ?”
Michigan to start online lottery sales: what effect on consumers and retailers?
Ever since Detroit, Michigan declared bankruptcy – one tends to feel concerned about Michigan and its finances. The recent announcement that Michigan will start selling lottery tickets online by 2014,seems like a good move from a state revenue point of view. In fact, states like Illinois and New York also want to move lotteries onlineContinue reading “Michigan to start online lottery sales: what effect on consumers and retailers?”
B2B suppliers tell you: Do you listen? Obamacare website and the BP oil spill
The B2B blame game between contractors and BP during the oil spill and the blame game between the IT contractors and the Federal HHS is eerily similar. B2B suppliers tell you- but do you listen? is the question to ask. The prepared remarks of HHS Secretary Kathleen Sebelius for her testimony tomorrow (October 30) areContinue reading “B2B suppliers tell you: Do you listen? Obamacare website and the BP oil spill”
Digital Expectations: being Government,non-profit or a small business is no excuse
http://i.cdn.turner.com/cnn/.element/apps/cvp/3.0/swf/cnn_embed_2x_container.swf?site=cnn&profile=desktop&context=embedwww&videoId=politics/2013/10/22/ac-gupta-sebelius-obama-didnt-know-about-problems.cnn&contentId=politics/2013/10/22/ac-gupta-sebelius-obama-didnt-know-about-problems.cnn The problems with the Obamacare website forced the President himself to address the issues yesterday of… a website? Just a few years ago- organizations including Government, non-profit and small businesses used to wonder if they should have a website. In teaching and learning, students would complain loudly about the problems of online learning platformsContinue reading “Digital Expectations: being Government,non-profit or a small business is no excuse”
Fitch warning : why B2C and B2B would react differently to a 100 point credit score drop
http://plus.cnbc.com/rssvideosearch/action/player/id/3000208085/code/cnbcplayershare/&startTime=18/&endTime=57 If you got a message, in the US, from one of the B2C credit scoring agencies like Experian, TransUnion or Equifax- that you needed to pay some bills else your credit score would decline by 100 points… you will take take notice. You'd be even more alarmed if you had a perfect 850 creditContinue reading “Fitch warning : why B2C and B2B would react differently to a 100 point credit score drop”
Not all Government websites down: is it the Federal Procurement System?
The US Federal Government is the world's largest B2B buyer and given that (a) not all Federal websites are down and (b) the healthcare.gov (Obamacare) website is having problems suggests that there is a supply chain and specifically a Federal procurement system problem at work. As the unbelievable drama in Washington DC plays out andContinue reading “Not all Government websites down: is it the Federal Procurement System?”
If only airlines had not charged for baggage: Anti-trust makes a comeback with US Airways lawsuit
Tonight some top US airline officials must be wondering : "If only we had not charged for baggage." This as anti-trust makes a comeback with the US DOJ and six state and DC lawsuit against the US Airways and American Airlines merger. If there is one thing that annoyed the public it was the angstContinue reading “If only airlines had not charged for baggage: Anti-trust makes a comeback with US Airways lawsuit”