What jobs are not outsourceable in the US will be a question on top of mind as the Presidential election campaigns gather steam.This as globalization and technology moves forward at an ever faster pace. A useful way to think about the challenge for young and mid-career Americans is as follows: Agriculture: Only a tiny 0.7%Continue reading “What jobs are not outsourceable in the US? Going global in Agriculture,Manufacturing and Services”
Category Archives: Business-to-Government Strategy
Aircraft Marketing:understanding supply chains and global job creation
Aircraft marketing requires an understanding of global supply chains and global job creation and Ray Conner of Boeing is right when he says that buyers do not care where the product is made. This in response to the general jubilation among competitor Airbus folks at opening up a plant in Mobile Alabama that will createContinue reading “Aircraft Marketing:understanding supply chains and global job creation”
GlaxoSmithKline 3B$ fine – balancing innovation and ethical marketing
GlaxoSmithKline is to pay a 3B$ fine, the largest ever for healthcare fraud in the US. In the past, numerous big pharma companies including Abbott, Pfizer have been fined and this is something the industry seems accustomed to. It’s important to understand why pharma marketing becomes unethical, if the unethical sales practices are to stopContinue reading “GlaxoSmithKline 3B$ fine – balancing innovation and ethical marketing”
Innovation needed: Healthcare Exchanges that make people want to buy
The Affordable Care Act (also Healthcare Reform, Obamacare) was upheld yesterday by the US Supreme Court and now the focus for the Insurance Industry, States, Federal Government and the Healthcare supply chain should be to make it all work. Easier said than done if you see the enormous material that exists on the FAQ pagesContinue reading “Innovation needed: Healthcare Exchanges that make people want to buy”
Understanding the Buying Center can help B2B Marketers and Supply Chain for innovation
[ Note: Thank you dear readers for your overwhelming interest in this post originally published on June 7, 2012.The image is updated March 9, 2021.If you are a business and want to get more success out of your B2B Digital Marketing budget, and would like to consult with Dr. Roy- please send an email to Serve@StratoServe.com to schedule a Zoom call.}
Understanding and talking about the Buying Center can help B2B Marketers and Supply Chain Managers for innovation. The Buying Center is a 40 year old concept attributed to Webster and Wind and can be hugely useful to both B2B Marketers and Supply Chain /Procurement managers today. The Buying Center is a part of the informal organization and involve a bunch of people who have varying influence on the B2B buy decision. The individuals in the Buying Center can have one or more of the following roles:
Innovation: Product Innovation Charter (PIC) helps prevent scope creep in technology and market
A Product Innovation Charter (PIC) can help prevent scope creep for both the technology and market dimensions. The PIC is supposed to have guidance from top management to the innovation team about the market focus and the technology focus that the multi-disciplinary team should try to maintain. Here is how both these focus points are derived:
US Healthcare: 5% people account for 50% of the cost: the Camden experiment
You have heard of the 80:20 or Pareto principle, but the 5:50 with US healthcare costs is just amazing. And guess what – all those in that bottom of pyramid 5% who go innumerable times to the Hospital Emergency Rooms (ER) and rack up what becomes 50% of the cost- are rather unhappy with USContinue reading “US Healthcare: 5% people account for 50% of the cost: the Camden experiment”
Why do organizations find it so hard to update websites?
Ask small or large organizations- for profit, non-profit or government ones – and top managers will admit that their website could be better in both content and looks. Understanding why organizations find it so hard to update websites is useful. Here are five thoughts: "Bricks" organization legacy: Remember that any business that existed before 2000Continue reading “Why do organizations find it so hard to update websites?”
As US mobile wireless data zooms: wireless carriers run out of spectrum
Ever wondered why every US wireless carrier has a spotty coverage map? Just look at this old AT&T (then Cingular)coverage map. It turns out, wireless carriers own "spectrum" they are allocated from the Federal Communications Commission (FCC) and these are like "pipes" they own to provide wireless services to their voice and data customers. Naturally,Continue reading “As US mobile wireless data zooms: wireless carriers run out of spectrum”
How and why “content is king” in search marketing: look at Google Scholar
Unless you have gone through an excruciating Graduate thesis process including a Ph.D. -in any field -and have tried to publish scholarly stuff- it's hard to "get" how and why content is king. Frankly, only recently has this blogger really started figuring out how and why content is king. The parallel probably has its seedsContinue reading “How and why “content is king” in search marketing: look at Google Scholar”