The Internet is great as it allows search engines (Google,Yahoo,MSN etc.) and social media (Facebook,Twitter) to create algorithms that deliver personalised content to the Internet user. Based on this highly segmented audience search engines and social media can now provide highly segmented and "customized" advertising targets. Advertising is cost efficient and highly effective because nowContinue reading “Internet increases complexity for the supply chain”
Category Archives: Change Strategy
Jack Welch GE’s 4 E and one P curve
Update and Caution: August 10, 2022: We are both elated and worried about the wild popularity of this post. Serious questions are being raised about Jack Welch’s style, as depicted in this post. See recent criticism by David Gelles in “The Man Who Broke Capitalism: How Jack Welch Gutted the Heartland and Crushed the Soul of Corporate America―and How to Undo His Legacy.” Some GE managers who worked during Welch’s time seem to agree though ex-Home Depot CEO Bob Nardelli is still a steadfast supporter of Jack Welch’s leadership style. Welch was widely considered the manager of the century. The Jack Welch century was the 20th Century. Do check out what seems to be working in leadership in 2022.: Leadership Style 2022: Jack Welch or Satya Nadella?
To evaluate managers GE started a system of differentiating managers on performance but were hard pressed to identify the characteristics that differentiated managers on the “Vitality” curve which is essentially a “grading” curve or graph for managers. The word “vitality” is confusing because it refers more to being vital or essential to the organization rather than being “vital” in the “having high energy” sense. In fact,”Energy” is one of the 4 E’s but let’s go over the 4 E’s of GE leadership briefly:
Linkedin IPO success could mean dis-intermediation of the headhunter/recruiter
The enormous success of the Linkedin IPO is shocking to some as Linkedin revenues for 2010 was $243 million with a profit of only $15 million and the company is valued at almost $9 Biliion! Half of the Linkedin revenues came from recruiter advertising and it sure means changes for the recruiter/headhunter businesses. Don't getContinue reading “Linkedin IPO success could mean dis-intermediation of the headhunter/recruiter”
Linkedin IPO and Granovetter’s “Strength of Weak Ties” job seeker
The Linkedin IPO is expected to go public on Thursday – so why should we remember Granovetter's 1973 article on "The Strength of Weak Ties"? Mark Granovetter is a Stanford sociologist, who wrote by some accounts, the most influential sociological article ever in "The Strength of Weak Ties". Keep in mind that the article cameContinue reading “Linkedin IPO and Granovetter’s “Strength of Weak Ties” job seeker”
Who is the “customer” in education?- well the next link in the supply chain…
The employment situation in the US is not getting better, particularly for young people out of college.And this brings us to the "Who is the "customer"in education?" question. It is certainly not the student as the authors suggest and the simple answer from this blog's pont of view is the next link in the supplyContinue reading “Who is the “customer” in education?- well the next link in the supply chain…”
2011 Yale Consumer Insights Conference brings academics and practitioners together
With 28 presentations packed in one and a half days the 2011 Yale Consumer Insights Conference was once again a great opportunity for academics and practitioners to share insights. This year the focus was on: Social Media Maximizing Brand Performance Marketplace Impact New Product Innovations Competitive Marketing Strategies Understanding Customer choices Check out the 2011Continue reading “2011 Yale Consumer Insights Conference brings academics and practitioners together”
Medical insurance innovation: Doctor’s offices – collect the co-pay at patient visit!
All medical insurers are trying to improve their innovation efforts with new hires who will improve different elements of the health insurance value chain. Let us look at the co-pay process at the doctor-patient link in the medical insurance business. If you observe, there is great variation in processes across the same insurance companies "network"Continue reading “Medical insurance innovation: Doctor’s offices – collect the co-pay at patient visit!”
TV marketing myopia as sales decline 2.2% and Internet usage zooms
As Gen Y grows up and broadband penetration increases the household TV is expected to decline. This is a huge shift for advertising,programming and journalism on TV as people take more to the Internet for streaming video and social media. Already 40% of all Internet traffic is from video according to CISCO and this isContinue reading “TV marketing myopia as sales decline 2.2% and Internet usage zooms”
End of Osama Bin Laden great endorsement for American spirit
Scenes of crowds of mostly young people cheering outside the White House even before President Obama’s address should assure the world about the spirit of America. This spirit was hugely evident, despite the massive deficit, unemployment, and concerns about future American economic competitiveness. Truly the killing of Osama Bin Laden is a great endorsement ofContinue reading “End of Osama Bin Laden great endorsement for American spirit”
The connection between gas prices and innovation – share what you learn for every trip
The current US pain at the pump in the form of high gas prices impacts innovation. Let me explain how. Even with all the social media and Internet that last bit of crucial understanding and "feel" for something does happen by being there. This has a lot to do with the "sticky" nature of knowledge.Continue reading “The connection between gas prices and innovation – share what you learn for every trip”