This post is from August 27, 2013 and is updated with reformatting on January 23, 2022. Candor: the quality of being open, sincere, and honest Source: Merriam Webster DICTIONARY Microsoft employees and the market are celebrating the exit of Steve Balmer and hopefully the exit of the much hated employee “stack rank” system at Microsoft whichContinue reading “Candor is the difference: Steve Balmer Microsoft stack-rank vs. Jack Welch GE Bell Curve”
Category Archives: Culture
Coca Cola “social sharing” can is a brilliant idea
Coca Cola results today pulled down the stock market as overall global sales volumes dipped. Just to cheer up all those Coca Cola loyalists out there, check out the Coca Cola social sharing can video which is truly a brilliant idea. The "sharing can" idea has come from Coca Cola ad agency Ogilvy and MatherContinue reading “Coca Cola “social sharing” can is a brilliant idea”
Ten takeaways from 2013 Yale Consumer Insights Conference
The 2013 Yale Consumer Insights Conference over the weekend challenged thought boundaries for marketing and big data in quite an overwhelming way. Alternating between leading marketing practitioners and leading marketing academics- 25 speakers delivered their message in 20 minutes followed by 5 minutes of questions and answers. Since the format of the conference was in one roomContinue reading “Ten takeaways from 2013 Yale Consumer Insights Conference”
How does a sales person identify the influential members of the buying center?
“How does a sales person identify the influential members of the buying center?” is an
important question that sales people constantly wrestle with. While “Buying Centers” have influencers, they may not be the most powerful i.e. influential and it is best to identify potential users of your product or service who will become your advocates because your offering is so appropriate. In other words, remember that those who are “influential” in organizations are so because they champion stuff that is right for the
organization!
Why “plugging away” with useful content is so important to digital marketing success
"Plugging away" or just routinely updating your organization's web presence with useful content is critical to digital marketing success. Because once created, digital content is forever! It does not matter whether it is your website that is being constantly updated, or blog posts are coming up, new YouTube, Instagram, Pinterest, Facebook, LinkedIn or Twitter contentContinue reading “Why “plugging away” with useful content is so important to digital marketing success”
The election of Pope Francis of Argentina signals globalization
The election of Pope Francis of Argentina ( earlier Cardinal Jorge Bergoglio) today signals globalization of the Catholic Church in several special ways. This despite the ancient smoke signals used to communicate the progress of the Pope's election. This is the very first time that a Pope is elected from outside Europe. Pope FrancisContinue reading “The election of Pope Francis of Argentina signals globalization”
Getting Boeing 787 Dreamliner airborne should be US national priority
Getting the Boeing 787 Dreamliner airborne should be US national priority next week. Its eight days since the Dreamliner was grounded by the US-FAA (see timeline here). Japan, India and European air safety regulators have similarly grounded the aircraft and there is no timetable to put it back up, as of yesterday. And Poland mayContinue reading “Getting Boeing 787 Dreamliner airborne should be US national priority”
Multi-country globalization in 2013
In India over the holidays, I found that globalization at the multi-country level to be rising and thriving-like never before. This blog post as we ring in the New Year 2013. First two somber incidents and public reactions: The Delhi rape has outraged the Indian public with multiple protests and huge pressure on the IndianContinue reading “Multi-country globalization in 2013”
Could the Connecticut shootings have happened in 1790’s? The technology factor
The Connecticut shootings have been heartbreaking. The question on everyone's minds is why and how to avoid recurrences. Having recently visited Philadelphia, one wonders about the Second Amendment times of Thomas Jefferson in 1791. Could the Connecticut shootings have happened in the 1790's? Probably not, if you consider the technology factor: While schools existed, schoolsContinue reading “Could the Connecticut shootings have happened in 1790’s? The technology factor”
US Economy grows 2 % while online sales grows ten times at 20% Thanksgiving weekend
The US Economy growth rate at 1.6% -2% is in marked contrast to the average 20% growth rate of online sales since Thanksgiving, Black Friday and Cyber Monday today according to IBM. Black Friday when US retailers turn from the red (negative or losses) to positive (black or profits) was remarkable this year for onlineContinue reading “US Economy grows 2 % while online sales grows ten times at 20% Thanksgiving weekend”