GM marketing folks seem to be innovatively tracking marketing results- and doing so really well. You would recall that on the eve of the Facebook IPO the marketing folks at GM committed at least a minor transgression by declaring that advertising on Facebook was not working for them and they were going to stop advertisingContinue reading “Innovation in tracking marketing results: GM dares to withdraw Facebook and Superbowl advertising”
Category Archives: Future
A stitch in time: pick innovation winner ideas at the early stages
Picking innovation winners early in the stages of the innovation process is like a stitch-in-time. In an earlier post we had talked about how top leaders are involved less in the early parts of the innovation process viz. idea generation, concept development and testing. They seem to realize only in the development,manufacturing and launch phasesContinue reading “A stitch in time: pick innovation winner ideas at the early stages”
Connecting passion : the Google Knowledge Graph Innovation
If you are passionate about a topic, cause or effort and your organization puts out some digital content on the web Google Knowledge Graph is an innovation that is about to connect you to people interested in what you have to offer. As pointed out in an earlier post, Google is interested in serving theContinue reading “Connecting passion : the Google Knowledge Graph Innovation”
2012 Yale Consumer Insights Conference gets better as Practitioners and Academics engage
The 2012 Yale Center for Consumer Insights Conference was the 7th one and reached a new level of excellence over the last weekend. This blog has covered past YCCI conferences but this year both Academics and Practitioners seemed really wanting to engage. Perhaps both groups feel overwhelmed with rapid technology changes,globalization, uncertain economies and aContinue reading “2012 Yale Consumer Insights Conference gets better as Practitioners and Academics engage”
Innovation in the B2B and supply chain: you are less locked-in than you think
Most supply chain managers feel locked in by the the users stated needs. The user might be in manufacturing who is responding to the B2B market and the sales forecast put out by the sales folks. Frequently in many parts of the developed world the supply manager deals directly with marketing as the whole productContinue reading “Innovation in the B2B and supply chain: you are less locked-in than you think”
Innovation is always in context of customers,stakeholders and society
If we think of innovation, invariably we think of radical innovations like the iPhone or Facebook. By doing so, individuals succeed in just beating up themselves and their organizations – and for no reason. Consider that after the iPhone or Facebook started taking off entire industries (eg. smartphone for iPhone) and social media (eg. LinkedInContinue reading “Innovation is always in context of customers,stakeholders and society”
Does the DOJ-Apple lawsuit disintermediate publishing and hurt authors?
The DOJ-Apple lawsuit seems fair to consumers who would gain $2-3 for every e-book they allegedly over-paid for. This $2-3 was more than the Amazon's wretched $9.99 price which is supposed to have squeezed the margins of publishers. These publishers are then alleged to have teamed up with Apple and in doing so forced AmazonContinue reading “Does the DOJ-Apple lawsuit disintermediate publishing and hurt authors?”
Organizational bases of power: what’s up and what’s down with the Internet ?
"Power" in distribution channels is a fascinating topic and so is the notion of organizational power on which Jeffery Pfeffer had a book out that this blog discussed in an earlier post. But this post is about the six bases of power (see the lower part of the Wikipedia page) that seem to be changingContinue reading “Organizational bases of power: what’s up and what’s down with the Internet ?”
US Healthcare: 5% people account for 50% of the cost: the Camden experiment
You have heard of the 80:20 or Pareto principle, but the 5:50 with US healthcare costs is just amazing. And guess what – all those in that bottom of pyramid 5% who go innumerable times to the Hospital Emergency Rooms (ER) and rack up what becomes 50% of the cost- are rather unhappy with USContinue reading “US Healthcare: 5% people account for 50% of the cost: the Camden experiment”
Why Encyclopedia Britannica took twenty years to go digital- the sales force angle
Finally, Encyclopedia Britannica has gone digital (Reuters 2012) And it took 20 years for the 200 year old organization to do so.Above is a 1988 TV commercial and you can see the PC in evidence. PC makers were already giving free Grolier Encyclopedia discs alongwith the IBM PC’s that came with Windows DOS. But BritannicaContinue reading “Why Encyclopedia Britannica took twenty years to go digital- the sales force angle”