GlaxoSmithKline is to pay a 3B$ fine, the largest ever for healthcare fraud in the US. In the past, numerous big pharma companies including Abbott, Pfizer have been fined and this is something the industry seems accustomed to. It’s important to understand why pharma marketing becomes unethical, if the unethical sales practices are to stopContinue reading “GlaxoSmithKline 3B$ fine – balancing innovation and ethical marketing”
Category Archives: Future
Why and how does Orbitz steer Mac users to upscale hotel rooms?
Orbitz the travel website is being criticized for segmenting the market between those who arrive at their website via Macs compared to PC's. The question is why and how does Orbitz do so? But first the marketing logic of "why" for this segmentation. The Mac user is distinctly different from the PC user in thatContinue reading “Why and how does Orbitz steer Mac users to upscale hotel rooms?”
How does your off-line marketing and sales fit in with your digital marketing?
CEO's and CMO's are trying to figure out how to integrate their off-line marketing and sales with their digital marketing efforts. Since digital marketing gets too techie/nerdy the creative right brained folks in marketing,sales and advertising seem to avoid getting into the possibilities that digital marketing and web analytics offers. By doing so the moreContinue reading “How does your off-line marketing and sales fit in with your digital marketing?”
Company website deals don’t seem to reach distributor salespeople
Just as gas gets cheaper and Auto sales rev up for the July 4th holiday it is surprising that salespeople at auto dealers don't seem to assume that a customer is very likely to have checked on the website offers of the manufacturer. This disconnect between company website and distributor salespeople is amazing because todayContinue reading “Company website deals don’t seem to reach distributor salespeople”
Credit Cards: What do people complain about ?
The US Consumer Financial Protection Bureau (CFPB) has put out the complaints that it has received about credit card companies since June 1. Banks are naturally unhappy. But they should not be because instead of a "buzz" in forums, Facebook here are actual complaints that give huge insight as to what annoys folks the most.Continue reading “Credit Cards: What do people complain about ?”
From Strategy to Execution via Website: the Power of Web Analytics
As Web Analytics evolves (see earlier post) the possibility of organizations to map website—>organizational structure—> strategy —-> to execution via website analytics is an enormous opportunity. And this applies to the mission of the organization, its functions including Marketing, Investor Relations, Supplier Relations to Employee Relations. Here is how: Websites are becoming better with moreContinue reading “From Strategy to Execution via Website: the Power of Web Analytics”
Innovation in video gaming to go mobile and social: the monetizing challenge
The E3 trade show for computer,video games and related products has got underway at Los Angeles. And there is excitement around developing mobile and social gaming applications amidst the monetizing challenge of these apps. The buzz around mobile and social apps tie in to the changing behavior of gamers who are moving out of controllers,Continue reading “Innovation in video gaming to go mobile and social: the monetizing challenge”
What CEOs’ can learn from the sixty years reign of Queen Elizabeth II
Sixty years of reign by Queen Elizabeth II with 12 Prime Ministers must make all CEO's wonder. Given that CEO's are barely able to last 7 years at the helm of companies. OK CEO's are not monarchs but you have to to wonder at the enduring success of the British monarchy in an ever-changing world. Continue reading “What CEOs’ can learn from the sixty years reign of Queen Elizabeth II”
May Jobs Report: What can college students do?
The May jobs report is devastating. It's estimated that over half the graduating class of 2012 will not have jobs. Yes the economy is slow, it's slowing in emerging markets as well besides Europe that seems very bad. However, those US students who are entering college in the fall need to consider the following things:Continue reading “May Jobs Report: What can college students do?”
Understanding the Supply Chain in the knowledge age of search and social media
Thinking of the supply chain in a manufacturing setting is easy but understanding the supply chain in the knowledge economy of search and social media is more difficult. For example, if you make cars, you need to either make or buy its components. The sourcing of tires by an auto manufacturer is the classic B2BContinue reading “Understanding the Supply Chain in the knowledge age of search and social media”