US Post announced today that it would stop delivery on Saturdays from August 5, 2013. Only about 12,400 people decided to vote on the CNN Poll after 12 hours of
the story and of them 69% claim that they would not miss Saturday
delivery. Those (31%) who would miss Saturday delivery include folks like this
blogger who receive “Time” magazine on Saturdays. Agreed the
Category Archives: Future
Super Bowl Advertising for brand awareness and Search Advertising for conversion
Just as the 2013 Super Bowl gets underway Digiday has the intriguing possibilities of spending the $4 million for a 30 second Super Bowl spot on different types of display advertising. An interesting possibility is to plaster YouTube with a banner for 8 days ( each day estimated at $ 0.5 Million X 8= $Continue reading “Super Bowl Advertising for brand awareness and Search Advertising for conversion”
Of 2013 resolutions: being outward oriented towards those you serve
This post is inspired by an Indian music radio station that was assuring its listeners that 2013 is "two thousand tera" (tera is yours in Hindi and also means thirteen– thus two thousand tera). All music to be played in 2013 was going to be what listeners wanted and liked- the announcer said as the NewContinue reading “Of 2013 resolutions: being outward oriented towards those you serve”
Multi-country globalization in 2013
In India over the holidays, I found that globalization at the multi-country level to be rising and thriving-like never before. This blog post as we ring in the New Year 2013. First two somber incidents and public reactions: The Delhi rape has outraged the Indian public with multiple protests and huge pressure on the IndianContinue reading “Multi-country globalization in 2013”
US Economy grows 2 % while online sales grows ten times at 20% Thanksgiving weekend
The US Economy growth rate at 1.6% -2% is in marked contrast to the average 20% growth rate of online sales since Thanksgiving, Black Friday and Cyber Monday today according to IBM. Black Friday when US retailers turn from the red (negative or losses) to positive (black or profits) was remarkable this year for onlineContinue reading “US Economy grows 2 % while online sales grows ten times at 20% Thanksgiving weekend”
Papa John $250 million lawsuit for mobile text ads: how search advertising is different
Papa John is facing a $250 million lawsuit for sending half a million text messages to customers in early 2010 – search marketing would have eliminated this problem. But first, more about the Papa John matter. Text message recipients maintain that they got 16-17 text messages a day, including in the middle of the nightContinue reading “Papa John $250 million lawsuit for mobile text ads: how search advertising is different”
Obama win: big data plus local insight about how people and technology actually work
The Obama win is being hailed as a victory for Big Data by Time magazine while Marc Thiessen at Washington Post wonders why the highly competent Romney team with equal if not more high quality analytics resources had 30,000 Republican volunteers in Colorado confused because of glitches in forwarding the https directions to an httpContinue reading “Obama win: big data plus local insight about how people and technology actually work”
“Unwatering” New York subway tunnels within days: US Army Core of Engineers
Imagine the New York subways with 300-400 million gallons of water after Hurricane Sandy. Well, the US Army Core of Engineers "Unwatering" team are at New York and expect to get all this water out in a matter of days pumping through about a mile of subway at a time. The Unwatering team gets itsContinue reading ““Unwatering” New York subway tunnels within days: US Army Core of Engineers”
First time since the Great Blizzard of 1888, NYSE closes for two days for Hurricane Sandy
Hurricane Sandy has caused more destruction than imagined with thousands without power across the region, flooding of the New York subway, at least 40 deaths, 3 feet of snow in West Virginia and the NYSE closed for two days. The NYSE has been closed for two days due to weather for the first time since 1888Continue reading “First time since the Great Blizzard of 1888, NYSE closes for two days for Hurricane Sandy”
Hurricane Sandy: what can businesses really do?
Hurricane Sandy is arriving today at the East Coast of the US and is being hailed as a "Super Storm." Hurricanes are a rarity in the East Coast and local and State Governments, private and public organizations are pulling out all the stops to keep people safe. Businesses have to wonder what they can doContinue reading “Hurricane Sandy: what can businesses really do?”