Frank,regular and constructive feedback is hard to give or receive in any work relationship. For example, HR performance appraisals are dreaded by both the boss and the employee. If you are a great leader your employees deserve to know how they are doing on a frequent basis , according to the legendary Jack Welch (Also seeContinue reading “Why it’s hard to share feedback in B2B Markets”
Category Archives: HR
A Checklist for Understanding your B2B Customer’s needs
B2B customers buy everything for some value addition to whatever business they are in. In contrast, B2C customers buy for personal satisfaction. B2C customers do not plan to sell something on eBay at the time they decide to buy.
Five Tips to align your Website content to your Annual Report
A recent LinkedIn post discussed how there seems to be significant differences between what the biggest companies say on their websites and what they put out on the annual report. Naturally, the annual report is the more recent management thinking on all matters of the organization. In the pre-Google world one could argue that theContinue reading “Five Tips to align your Website content to your Annual Report”
The secret to repeat customers: ” We take pride in our work”
So we set out to ask some service providers that we know have great repeat customers. On the pure service end was a hairdresser and on the product and service end was an electrician.
Why is it hard to engage your organization in social media content creation?
How to engage your organization in social media content creation? is a challenge for most organizations. Call it the legacy of the old industrial world, you joined a large organization and hoped to keep your job for life. The formula was ” keep your head down” , “keep your mouth shut” , “stay out ofContinue reading “Why is it hard to engage your organization in social media content creation?”
Power did not corrupt Mandela: lesson in leadership
Every leader in business or public life must wonder at the enormous global goodwill and affection on display at the Nelson Mandela funeral today. What was it in Mandela that inspired people worldwide? Mandela was one leader who power did not corrupt. But first some background about the quote ” Power tends to corrupt andContinue reading “Power did not corrupt Mandela: lesson in leadership”
US poverty rises: a focus on “good jobs” is needed
http://www.msnbc.msn.com/id/32545640 Visit NBCNews.com for breaking news, world news, and news about the economy US poverty has risen from 46.2 million in 2011 to 46.5 million in 2012 and is at 15% of the population. Poverty in 2012 was defined as a family income of $23,494 for a family of four. Clearly, the bottom of theContinue reading “US poverty rises: a focus on “good jobs” is needed”
Candor is the difference: Steve Balmer Microsoft stack-rank vs. Jack Welch GE Bell Curve
This post is from August 27, 2013 and is updated with reformatting on January 23, 2022. Candor: the quality of being open, sincere, and honest Source: Merriam Webster DICTIONARY Microsoft employees and the market are celebrating the exit of Steve Balmer and hopefully the exit of the much hated employee “stack rank” system at Microsoft whichContinue reading “Candor is the difference: Steve Balmer Microsoft stack-rank vs. Jack Welch GE Bell Curve”
Why marketing is overwhelmed by IT and big data
Compared to other functional areas like supply chain,finance or HR , marketing seems most overwhelmed by IT and big data. David Edelman of McKinsey suggests how marketing and IT might co-ordinate and this blog had exhorted Ad agencies, marketing and IT to start embracing this huge data opportunity in an earlier post on the digitalContinue reading “Why marketing is overwhelmed by IT and big data”
Why “plugging away” with useful content is so important to digital marketing success
"Plugging away" or just routinely updating your organization's web presence with useful content is critical to digital marketing success. Because once created, digital content is forever! It does not matter whether it is your website that is being constantly updated, or blog posts are coming up, new YouTube, Instagram, Pinterest, Facebook, LinkedIn or Twitter contentContinue reading “Why “plugging away” with useful content is so important to digital marketing success”