Google Analytics has a tab under "Content" called " In-Page Analytics " which is a quick and ready way to look at how your sales funnel is doing. Let's understand with an example of a company that has four types of products categorized as A,B,C and D. You know that the final sales contributions are:Continue reading “Content In-page Analytics in Google Analytics helps understand your sales funnel”
Category Archives: Knowledge Work
NASA Curiosity lands on Mars and creates high tech US jobs
NASA's Curiosity Mars Rover landed on Mars today and started sending back photos to great celebration at NASA, the US and across the world. Particularly encouraging is the news that much of the leading technology was developed and supplied by US suppliers. Here are some innovators that need congratulations apart from the NASA team andContinue reading “NASA Curiosity lands on Mars and creates high tech US jobs”
Simple is always better than complex for your innovation ideas to fly
Simple is always better than complex for innovation adoption but managers are led to believe that complexity is impressive. The bigger corporations hire highly qualified folks with graduate or doctoral degrees. The latter are trained to read, understand and then extend their discipline’s knowledge. So you would hope that these folks come up with new ideas. And guess what – they do – but these ideas do not fly as high as they could within and outside their organizations.
Character not personality: why 7-Habits Steven Covey is followed across the globe
7-Habits author Steven Covey passed away yesterday and it was just the previous week when a friend and visiting Indian CEO mentioned that Steven Covey’s 7 Habits is a great inspiration for him. And this was before the news of Covey’s passing so it led to this post about why Steven Covey’s ideas resonate across countries and cultures.
Creating American jobs with inevitable outsourcing should be the presidential election debate
Creating American jobs with inevitable outsourcing should be the presidential election debate from both parties. This given the recent speculation that GOP candidate Romney might have helped the global outsourcing boom while at Bain Capital. Consider the following: Global outsourcing as a debate in academia has progressed from when to outsource to how to manageContinue reading “Creating American jobs with inevitable outsourcing should be the presidential election debate”
What jobs are not outsourceable in the US? Going global in Agriculture,Manufacturing and Services
What jobs are not outsourceable in the US will be a question on top of mind as the Presidential election campaigns gather steam.This as globalization and technology moves forward at an ever faster pace. A useful way to think about the challenge for young and mid-career Americans is as follows: Agriculture: Only a tiny 0.7%Continue reading “What jobs are not outsourceable in the US? Going global in Agriculture,Manufacturing and Services”
The Smiley Curve of Innovation-celebrating the American spirit 4th of July
This is the July 4th weekend in America and celebrations are underway – and it's a great time to think about the Smiley Curve of Innovation. The Smiley Curve came to my attention reading Fareed Zakaria's great book "The Post-American World," and here are some thoughts on "The Smiley Curve of Innovation " this AmericanContinue reading “The Smiley Curve of Innovation-celebrating the American spirit 4th of July”
Innovation: finding Lead Users from the Internet using forums,blogs and social media
One of the neatest innovation sources is the concept of “Lead User” introduced by Eric von Hippel of MIT in 1986. Finding Lead Users on the Internet using forums,blogs and social media is a great possibility , but first about the concept of lead users.
How does your off-line marketing and sales fit in with your digital marketing?
CEO's and CMO's are trying to figure out how to integrate their off-line marketing and sales with their digital marketing efforts. Since digital marketing gets too techie/nerdy the creative right brained folks in marketing,sales and advertising seem to avoid getting into the possibilities that digital marketing and web analytics offers. By doing so the moreContinue reading “How does your off-line marketing and sales fit in with your digital marketing?”
Credit Cards: What do people complain about ?
The US Consumer Financial Protection Bureau (CFPB) has put out the complaints that it has received about credit card companies since June 1. Banks are naturally unhappy. But they should not be because instead of a "buzz" in forums, Facebook here are actual complaints that give huge insight as to what annoys folks the most.Continue reading “Credit Cards: What do people complain about ?”