An earlier post on how innovation create jobs is rather popular. However,people seem to have questions about the “why” in the link of innovation and jobs. Why should creating a new product or service result in new jobs?Where in the process of innovation are these jobs created?
Category Archives: Knowledge Work
Innovation is always in context of customers,stakeholders and society
If we think of innovation, invariably we think of radical innovations like the iPhone or Facebook. By doing so, individuals succeed in just beating up themselves and their organizations – and for no reason. Consider that after the iPhone or Facebook started taking off entire industries (eg. smartphone for iPhone) and social media (eg. LinkedInContinue reading “Innovation is always in context of customers,stakeholders and society”
Does the DOJ-Apple lawsuit disintermediate publishing and hurt authors?
The DOJ-Apple lawsuit seems fair to consumers who would gain $2-3 for every e-book they allegedly over-paid for. This $2-3 was more than the Amazon's wretched $9.99 price which is supposed to have squeezed the margins of publishers. These publishers are then alleged to have teamed up with Apple and in doing so forced AmazonContinue reading “Does the DOJ-Apple lawsuit disintermediate publishing and hurt authors?”
Organizational bases of power: what’s up and what’s down with the Internet ?
"Power" in distribution channels is a fascinating topic and so is the notion of organizational power on which Jeffery Pfeffer had a book out that this blog discussed in an earlier post. But this post is about the six bases of power (see the lower part of the Wikipedia page) that seem to be changingContinue reading “Organizational bases of power: what’s up and what’s down with the Internet ?”
Best Buy to close fifty stores: rethinking the value of face to face advice with the Internet
If you have visited any US Best Buy store you would have noted the quite extraordinary knowledge and talent of their store sales force. So it is a disappointing to learn that Best Buy will be closing 50 stores. Because neither the stores or the sales people can be much better. It's just that theContinue reading “Best Buy to close fifty stores: rethinking the value of face to face advice with the Internet”
Thinking in the customers/receivers shoes: say exactly what you want your customer to do
When you send out a CV via email or upload for a job do you call the attached file "CV" , "resume" or "Document1" ? You are not alone…. most people seem to do this in email attachments. When they know that there may be hundreds of other emails with the same type of documentContinue reading “Thinking in the customers/receivers shoes: say exactly what you want your customer to do”
Search marketing, landing page and quality content that reflects real value to customer
There are two ideas in this post because although simple, these are a bunch of related concepts that seem hard to grasp.These are: Your organization creates: —-> Real value to customer (Innovation)——> Puts out web content Search engine creates :—–> Real value to customer (better search like Google) —> Delivers search results (and relevant Ads) Continue reading “Search marketing, landing page and quality content that reflects real value to customer”
Why Encyclopedia Britannica took twenty years to go digital- the sales force angle
Finally, Encyclopedia Britannica has gone digital (Reuters 2012) And it took 20 years for the 200 year old organization to do so.Above is a 1988 TV commercial and you can see the PC in evidence. PC makers were already giving free Grolier Encyclopedia discs alongwith the IBM PC’s that came with Windows DOS. But BritannicaContinue reading “Why Encyclopedia Britannica took twenty years to go digital- the sales force angle”
What is the most important attribute in GE Jack Welch’s 4E and 1P?
Previous posts on GE Jack Welch’s 4E’s and 1P on the StratoServe blog are very popular. Sort of leads you to think about which of the four E’s and one P really matter? But first a quick recap, although they appear in earlier posts. We’ll talk about 3E’s and the the one P first andContinue reading “What is the most important attribute in GE Jack Welch’s 4E and 1P?”
IBM-CMO Study 2011: Big Data,Social Media,multiple channels and changing demographics
The IBM-CMO Study of 2011 is a pretty large scale study of 1700 CMO (Chief Marketing Officers) in 19 industries and 64 countries. Here are four headlines of the study that re-iterate some of this blog's earlier posts: 1. There is a deluge of data– strikingly 90% of all data in the world was generatedContinue reading “IBM-CMO Study 2011: Big Data,Social Media,multiple channels and changing demographics”