Unless you have gone through an excruciating Graduate thesis process including a Ph.D. -in any field -and have tried to publish scholarly stuff- it's hard to "get" how and why content is king. Frankly, only recently has this blogger really started figuring out how and why content is king. The parallel probably has its seedsContinue reading “How and why “content is king” in search marketing: look at Google Scholar”
Category Archives: Knowledge Work
What’s your internal organization got to do with marketing and supply chain?
What's your internal organization got to do with marketing and supply chain? Well everything…. but first some nostalgia. This is the 500th post of this blog and happily coincides with the 200th birthday of Charles Dickens who explored perennial and timeless issues of the human condition. So too with organizations whose challenges continue despite technologyContinue reading “What’s your internal organization got to do with marketing and supply chain?”
Digital marketing logjam between organization,IT,Marketing and Ad-Agency
Digital marketing has two words and the first is digital whose legacy meaning is IT or information technology. The legacy meaning of marketing in digital marketing is about being a "peoples person", being "creative" and as this blog mentioned in a previous post – generally in favor of an open bar in any celebration!The ITContinue reading “Digital marketing logjam between organization,IT,Marketing and Ad-Agency”
Doctor private practices are caught up in $1 Trillion health insurance B2B negotiations
Call it the mother of all high value B2B negotiations– estimated at $1 Trillion and 40% of total health-care spending in the US. This from research by Robin Lee of NYU who made a great presentation of his work at Yale School of Management, last month. When you hear of doctors going broke with privateContinue reading “Doctor private practices are caught up in $1 Trillion health insurance B2B negotiations”
Where did medical transcription, tax preparation, legal documents work get outsourced? To self-service technology
Just a few years ago if you traveled in small town India you would see billboards offering medical transcription training. Students would be put through rigorous training to learn medical terms and also go through intense training to understand the American physician's accent on each of these highly technical medical terms. For the assurance wasContinue reading “Where did medical transcription, tax preparation, legal documents work get outsourced? To self-service technology”
Website Re-Design: do not remove old content if you want your audience to find you
All manner of organizations seem to get tired of the look and feel of their advertising and communication material. Consequently billions are spent worldwide on re-launch, re-branding, re-design just because the audience is "supposed" to have got tired of the "old" design. If you notice only the biggest brands (like Coca Cola and McDonald's )Continue reading “Website Re-Design: do not remove old content if you want your audience to find you”
Customer Service: what organizations do not seem to know
Nothing like a tight economy to have consumers try and get that little extra value for their money. And sure enough the customer service arms of most organizations do not know their customer FAQ's or have not been able to prepare their front-line employees to deal with a customer's typical problem. As a result weContinue reading “Customer Service: what organizations do not seem to know”
What an 80 year old workforce means for organizations and innovation opportunities
Working till you are 80 years old is not a happy thought, particularly if you want to retire at 65 or 67. But 25% Americans think that they might have no other alternative. From an older worker's point of view not being able to retire is hard as is dealing with the stereotype of beingContinue reading “What an 80 year old workforce means for organizations and innovation opportunities”
Beware- your customers do their own research ! Of doctors, AT&T and Blackberry
Everyone of us has customers whether internal or external to the organization and the easy research on the Internet is something we need to factor in to our customer service and customer retention efforts. Let's think about doctors,AT&T wireless and Blackberry. Talk to doctors and they tell you how frustrating it is to deal withContinue reading “Beware- your customers do their own research ! Of doctors, AT&T and Blackberry”
Organizational routines are much maligned to hinder innovation but are critical for execution
Somehow organizational routines have got a bad rep (reputation) when it comes to innovation. "Not invented here" is that kind of view where "tradition" and "custom" takes precedence above trying to do something new or innovative. But guess what ? "Customs" bring us closer to being a tribe which is amusingly one of our basicContinue reading “Organizational routines are much maligned to hinder innovation but are critical for execution”