B2B customers buy everything for some value addition to whatever business they are in. In contrast, B2C customers buy for personal satisfaction. B2C customers do not plan to sell something on eBay at the time they decide to buy.
Category Archives: Knowledge Work
Five Tips to align your Website content to your Annual Report
A recent LinkedIn post discussed how there seems to be significant differences between what the biggest companies say on their websites and what they put out on the annual report. Naturally, the annual report is the more recent management thinking on all matters of the organization. In the pre-Google world one could argue that theContinue reading “Five Tips to align your Website content to your Annual Report”
B2B Marketing: Derived Demand web content can help show that you “get” it
Think about marketing anything B2B – and you’ll find derived demand at work. Your web content should reflect that you “get” what your B2B customer is trying to do for their customers. Derived demand is defined as : demand for a B2B product is derived from the demand that your B2B customer receives from theirContinue reading “B2B Marketing: Derived Demand web content can help show that you “get” it”
Is your innovation R&D intensive or customer intensive?
R&D Intensive innovation: It was a bio-technology strategy executive who explained when asked why it is hard to produce “made in the garage” innovations in biotechnology. The problem is that in biotechnology and pharmaceutical research you need labs, teams and a lot of money and time to come up with a blockbuster cure. You cannotContinue reading “Is your innovation R&D intensive or customer intensive?”
Five 2014 Website Resolutions for Non-Profits and Businesses
As we get into the 2014 New Year, here are five website resolutions for non-profits and businesses. But why do we need a list of website resolutions for 2014? Because coming out of the great recession, people check out your website before and after they visit your physical organization. If you see some great productsContinue reading “Five 2014 Website Resolutions for Non-Profits and Businesses”
Not all Government websites down: is it the Federal Procurement System?
The US Federal Government is the world's largest B2B buyer and given that (a) not all Federal websites are down and (b) the healthcare.gov (Obamacare) website is having problems suggests that there is a supply chain and specifically a Federal procurement system problem at work. As the unbelievable drama in Washington DC plays out andContinue reading “Not all Government websites down: is it the Federal Procurement System?”
Best Global Brands 2013: Coca Cola replaced by Apple but should Google be no. 1?
As a Coca Cola fan this blog feels bad that the Coca Cola brand has slipped to the no. 3 spot in the 2013 Interbrand rankings after reigning for 13 years as the top brand in the world. If you think about it , it is in these 13 years that the Internet has takenContinue reading “Best Global Brands 2013: Coca Cola replaced by Apple but should Google be no. 1?”
US poverty rises: a focus on “good jobs” is needed
http://www.msnbc.msn.com/id/32545640 Visit NBCNews.com for breaking news, world news, and news about the economy US poverty has risen from 46.2 million in 2011 to 46.5 million in 2012 and is at 15% of the population. Poverty in 2012 was defined as a family income of $23,494 for a family of four. Clearly, the bottom of theContinue reading “US poverty rises: a focus on “good jobs” is needed”
Transaction Costs is why B2B marketing is such a challenge: Ronald Coase (1910-2013)
Ronald Coase passed away yesterday at the age of 102. He wrote a paper in 1937 called The Nature of the Firm, that has inspired many posts on this blog. While Coase received the Nobel Prize in 1991, his student Oliver Williamson received the Nobel Prize in 2009 as discussed in an earlier post. HereContinue reading “Transaction Costs is why B2B marketing is such a challenge: Ronald Coase (1910-2013)”
It’s not in Digital Advertising alone: the knowledge vs. data +execution dilemma
It's not in advertising (as Tim Williams says) or digital advertising alone, but with globalization organizations of all types need to re-look at their business models to deal with the Data+ Execution vs. Knowledge+ Strategy dilemma. Todays' organizations need to be great at the data+execution piece and call in that expert knowledge when required. Ideally,Continue reading “It’s not in Digital Advertising alone: the knowledge vs. data +execution dilemma”