Why “plugging away” with useful content is so important to digital marketing success

"Plugging away" or just routinely updating your organization's web presence with useful content is critical to digital marketing success. Because once created, digital content is forever! It does not matter whether it is your website that is being constantly updated, or blog posts are coming up, new YouTube, Instagram, Pinterest, Facebook, LinkedIn or Twitter contentContinue reading “Why “plugging away” with useful content is so important to digital marketing success”

Knowledge Economy: Connecticut snow removal to Boeing 787 batteries

Southern Connecticut has been hammered by the Blizzard of 2013 and the last weekend has been spent at home at the request of the Connecticut Governor Dannel Malloy because the roads need to be without any vehicles to help snow removal by trucks. A friend in Hamden, Connecticut reports that his neighbors on both sidesContinue reading “Knowledge Economy: Connecticut snow removal to Boeing 787 batteries”

Obama win: big data plus local insight about how people and technology actually work

The Obama win is being hailed as a victory for Big Data by Time magazine while Marc Thiessen at Washington Post wonders why the highly competent Romney team with equal if not more high quality analytics resources had 30,000 Republican volunteers in Colorado confused because of glitches in forwarding the https directions to an httpContinue reading “Obama win: big data plus local insight about how people and technology actually work”

“Unwatering” New York subway tunnels within days: US Army Core of Engineers

Imagine the New York subways with 300-400 million gallons of water after Hurricane Sandy. Well, the US Army Core of Engineers "Unwatering" team  are at  New York and expect to get all this water out in a matter of days pumping through about a mile of  subway at a time.  The Unwatering team gets itsContinue reading ““Unwatering” New York subway tunnels within days: US Army Core of Engineers”

B2B marketing opportunity appears when the Buying Center members face Buy Task challenges

That B2B marketing opportunity appears when the Buying Center members face Buy Task challenges is a concept that is simple and obvious to the buying firm buying center and strangely only to the more perceptive B2B marketer. Here is how the Buy Task challenge plays out for the Buying Center and spells B2B marketing opportunityContinue reading “B2B marketing opportunity appears when the Buying Center members face Buy Task challenges”

Newsweek to close print edition: should you close your bricks business and go all digital?

Newsweek has a print customer base of about 1.5 million;and has decided to go all digital. Should you close your bricks business and go all digital? No,
and here is why from the magazine business that should apply to other
brick/click combo businesses:

[Note: This post is from October 19, 2012 and was updated for formatting and video content on June 4, 2021. The post is of historical interest although several points persist to this day]

Pharmaceutical companies outsource innovation to Biotech firms

Pharmaceutical companies have great strengths in the marketing of medicines but tend to outsource the uncertain business of early stage innovation to small Biotech firms. For creativity and radical innovation is difficult to do in very large organizations. There are just too many processes, and many of them are not very clear in the firstContinue reading “Pharmaceutical companies outsource innovation to Biotech firms”

Supply Chain rationalization means fewer jobs in small businesses

At a recent conference an entrepreneur at the $25 million sales level mentioned that all the bigger organizations preferred to deal with $100 million level firms for purposes of supply chain rationalization. Quite understandable, but this does affect  employment in US small businesses. Let's see how: Supply (procurement) managers buy goods and services that mustContinue reading “Supply Chain rationalization means fewer jobs in small businesses”

Outsourceability : an example from the US doctor’s office

Since the recession-outsourcing and outsourceability- a taboo topic is now being discussed much more openly in America. Most people agree that if your job can be outsourced to a cheaper location or to technology – it will be outsourced. Thus young people, mid and late career folks are all thinking again about outsourcing and itsContinue reading “Outsourceability : an example from the US doctor’s office”

Online video gaming becoming free as digital content doesn’t need the gym business model

The gym business model requires a monthly membership fee because there are only so many treadmills and ellipticals. Online video gaming followed the gym model to huge success but things are slowing down because someone who plays multi-player online (MMO) games can really engage in a couple of games and paying a fixed $15 aContinue reading “Online video gaming becoming free as digital content doesn’t need the gym business model”

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