Thinking of the supply chain in a manufacturing setting is easy but understanding the supply chain in the knowledge economy of search and social media is more difficult. For example, if you make cars, you need to either make or buy its components. The sourcing of tires by an auto manufacturer is the classic B2BContinue reading “Understanding the Supply Chain in the knowledge age of search and social media”
Category Archives: Television
Innovation in tracking marketing results: GM dares to withdraw Facebook and Superbowl advertising
GM marketing folks seem to be innovatively tracking marketing results- and doing so really well. You would recall that on the eve of the Facebook IPO the marketing folks at GM committed at least a minor transgression by declaring that advertising on Facebook was not working for them and they were going to stop advertisingContinue reading “Innovation in tracking marketing results: GM dares to withdraw Facebook and Superbowl advertising”
Interactivity: why the video gaming industry is booming
An earlier popular post on video gaming being three times music and twice the movie industry begs the question why? The answer will be apparent if you try this experiment with millennials i.e. those born between 1981 to 2000. Here is the experiment: Put a bunch of millenials in a room with each in frontContinue reading “Interactivity: why the video gaming industry is booming”
Organizational bases of power: what’s up and what’s down with the Internet ?
"Power" in distribution channels is a fascinating topic and so is the notion of organizational power on which Jeffery Pfeffer had a book out that this blog discussed in an earlier post. But this post is about the six bases of power (see the lower part of the Wikipedia page) that seem to be changingContinue reading “Organizational bases of power: what’s up and what’s down with the Internet ?”
At 3.5 Million $ each: How many Super Bowl 2012 Ads will go viral?
At about 3.5 Million Dollars each the Super Bowl 2012 Ads do sound expensive. many advertisers have released their ads ahead on the web and here is a partial list of Super Bowl 2012 TV Ads. The question is how many of these will go viral? With three days to go for the Super BowlContinue reading “At 3.5 Million $ each: How many Super Bowl 2012 Ads will go viral?”
Two Years after Super Bowl 2010 Old Spice Ad: P&G reduces TV ups Digital Marketing
Marketers worldwide revere P&G simply because many of the old world marketing concepts like “Brand Management” was invented by P&G. If it took 2 years for P&G to come out and say clearly that digital marketing needs more emphasis – I guess no other organization needs to feel defensive for their slow action on digital and social media marketing !
Digital marketing logjam between organization,IT,Marketing and Ad-Agency
Digital marketing has two words and the first is digital whose legacy meaning is IT or information technology. The legacy meaning of marketing in digital marketing is about being a "peoples person", being "creative" and as this blog mentioned in a previous post – generally in favor of an open bar in any celebration!The ITContinue reading “Digital marketing logjam between organization,IT,Marketing and Ad-Agency”
“Unexpected” is why the Justin Beiber Macy’s commercial is so successful
If you have seen Justin Beiber concerts on TV (NBC at least twice recently as one can remember) you wonder why the teenage fans seem to get so hysterical with the girls screaming loudly. In fact the "I can't understand this" look is obvious on the anchor's faces as they are with Beiber on theContinue reading ““Unexpected” is why the Justin Beiber Macy’s commercial is so successful”
What bloggers,speakers and writers can learn from Andy Rooney
Andy Rooney of 60 Minutes CBS passed away on Friday, Nov 4, 2011 at 92.
[ Note: This post is from November 6, 2011. It was updated on March 25, 2021 with a video to get a sense of the iconic broadcaster Andy Rooney why may not have seen him on Television]
Affectionately called America’s “grouch-in-chief” and a “curmudgeon” Andy had a lot of contribution to the success of CBS 60 minutes over the years with his signature ending piece on “a few minutes with Andy Rooney”. He was able to put an interesting spin to almost anything from why you have cotton in medicine bottles to his famous essay on doors. Here is what bloggers,speakers and writers can learn from Andy Rooney:
Why did online search advertising grow by 27% to over 7B$ ?
When any ad spend goes up by 27% at a six month value of 7.28 B $ marketers , supply chain and innovation folks need to take notice. Is it because everyone has stopped watching TV? No it is because on-line search is perhaps the only advertising method where you pay when someone sees (clicks)Continue reading “Why did online search advertising grow by 27% to over 7B$ ?”