Internet search is serious stuff:why Google Flight Search will be a great travel distributor

When you are searching on the Internet,for anything, you are in a serious mood. In advertising and psychology theory this is called the central route to persuasion part of the Elaboration Likelihood Model. You are thinking much more about whatever you are searching compared to watching an Ad on TV, which does'nt get you toContinue reading “Internet search is serious stuff:why Google Flight Search will be a great travel distributor”

Netflix pushes US distribution for streaming Internet video and DVD on way out

As discussed in an  earlier post  Netflix  offering only streaming video  in global markets seems to be spreading to the US market and has outraged Netflix subscribers. Netflix wants subscribers to spend  about $16/month if they want both DVD and streaming- a 60% increase in contrast to paying $7.99/month for either service. A definite nudgeContinue reading “Netflix pushes US distribution for streaming Internet video and DVD on way out”

Medium is the message: from theatre to movie and Print/TV to the Internet

If you have acted in a play, or have watched stage acters rehearse, you know what I mean, by medium is the message. A play or theatre needs you (the actor) to throw your voice to the last row , just in case the audio does not work. You also need to exaggerate your expressionsContinue reading “Medium is the message: from theatre to movie and Print/TV to the Internet”

German E. Coli outbreak and regulating a global fresh food supply chain

The German E. Coli outbreak seems to be one of the first fresh food global supply chain problems that have come to the fore. Germany imports 40% of its cucumbers from Spain a total of 182,000 tonnes a year. Initially, German authorities blamed Spanish cucumber contamination for the deadly outbreak and now the Germans areContinue reading “German E. Coli outbreak and regulating a global fresh food supply chain”

Internet increases complexity for the supply chain

The Internet is great as it  allows search engines (Google,Yahoo,MSN etc.) and social media (Facebook,Twitter) to create algorithms that deliver personalised content to the Internet user. Based on this highly segmented audience  search engines and social media can now provide highly segmented and "customized" advertising targets. Advertising is cost efficient and highly effective because nowContinue reading “Internet increases complexity for the supply chain”

Royal Wedding to give boost to several industries in the US – including US Post!

You really can’t avoid following the royal wedding with every US TV channel having positioned their top reporters in London who are reporting live for the last several days. The fascination of  Americans with the royal wedding is amazing with the air routes busy to London as travellers spend thousands of dollars on travel,stay,souvenirs and so on. The US market for several industries should see a business spike. Some of these  include:

Egypt Crisis : Oil is above $100 and yet the DOW is above 12,000

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Chilean miners rescue unifies the world

Where is Chile – exactly? I knew that Chile is a Spanish speaking country in South America known for Chilean wine and well regarded for football (soccer in the US) but the non-stop media coverage of the miners’ rescue on TV in US,Europe and Asia convinced me that we all need to know a little bit more about Chile. The interesting part is that Chile is that long western strip in South America you would recall from Geography class- home of the Andes mountain range.

[ Note: This post from October 13, 2010 is updated on June 4, 2021 for formatting and a flashback video from NBC]

NBC Tonight Show, Jay Leno and New Coke

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl.&quot; : "http://www.&quot;); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} The NBC Tonight Show was taken over by Conan O'Brien with a 5 year lead in and Jay Leno was to start a new 10 pm "Jay Leno"Continue reading “NBC Tonight Show, Jay Leno and New Coke”

No Superbowl but online advertising for Pepsi

// <![CDATA[ var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); // ]]> // <![CDATA[ try { var pageTracker = _gat._getTracker(&quot;UA-857684-6&quot;); pageTracker._trackPageview(); } catch(err) {} // ]]> Pepsi will not be advertising at the Superbowl next year and will be shifting some of this spending to onlineContinue reading “No Superbowl but online advertising for Pepsi”

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