The drone industry is booming. And the number of companies authorized to use drones for commercial drones is up from 499 to over 5000 in just one year according to the NBC Today show. The number of personal drones registered has risen to over a million in the USA. Currently the Xponential 2016 Conference andContinue reading “Drones for commercial use up ten times in one year- pizza delivered by drone?”
Category Archives: Small and Medium Industry
Negative Online Reviews:Customers check “What’s the worst that can happen?”
Winter Marketing Academic Conference(#WinterAMA16) involved a lot of discussion about the impact of online negative reviews on customers. Researchers have been doing massive work with lots of data to examine: Are negative reviews for your business catastrophic? There is cheerful news for all organizations who feel bad about a few negative reviews out there. Now,Continue reading “Negative Online Reviews:Customers check “What’s the worst that can happen?””
Don’t organize your website by your organization structure: 5 tips for effective website stuctures
This post was originally published on February 22, 2016. Since then we have great interest from our readers on How to organize a website? We also look at various Google Analytics reports for different types and sizes of organizations and are surprised at how the website structure does not seem to address the interests of stakeholders. This post is updated on March 9, 2021 with a new image and some additional explanation. We hope will help all businesses improve their website organization to try and speak to each category of stakeholders. This should in turn improve the impact of all websites as we come out of the pandemic.
Why it’s hard to share feedback in B2B Markets
Frank,regular and constructive feedback is hard to give or receive in any work relationship. For example, HR performance appraisals are dreaded by both the boss and the employee. If you are a great leader your employees deserve to know how they are doing on a frequent basis , according to the legendary Jack Welch (Also seeContinue reading “Why it’s hard to share feedback in B2B Markets”
Why nail spas seem to be the only growing(23% since 2007) small business on Main Street USA
If you go to any main street in America, the only small businesses that seems to have proliferated are Nail Spas. In one Connecticut town we counted no less than five nail spas on Main Street, spaced pretty close together. And all this growth since 2007: that is an astounding 23% growth. A lot ofContinue reading “Why nail spas seem to be the only growing(23% since 2007) small business on Main Street USA”
Customer knowledge and stage of sales funnel for complex solutions
Complex solutions and offerings are by definition well..complex…. and difficult to market.To us complex solutions are those that are difficult to explain in less than 2 minutes to a qualified prospect. Complex solutions also tend to be new to the market and sometimes new to the world. Sometimes complex solutions involve integrating several existing productsContinue reading “Customer knowledge and stage of sales funnel for complex solutions”
The comfort of a daily budget in Google AdWords
A budget is critical in managing the calories you eat, your personal finances or the line item budget of your organization. You are never completely sure that you are within budget on a daily basis. Not so with Google AdWords where you can set a daily budget. But first about budgets in food and finances:Continue reading “The comfort of a daily budget in Google AdWords”
What Google AdWords cannot do for you: Customer Engagement
A question that we get asked often is : ” Can Google AdWords help us get customers?” Our short answer is “Yes” and then in deeper discussion … the but –starts coming in. Google AdWords (or any other form of advertising for that matter) cannot engage your customer after they arrive at your website. WhatContinue reading “What Google AdWords cannot do for you: Customer Engagement”
Dentists beware: folks are ordering braces online
The news that many folks are actually ordering dental braces online is shocking for dentists and is an example of a service that you thought was “inseparable,” but is actually getting separated at the individual customer level. For sure not everyone will be ordering dental braces online and bypassing the dentist, but almost everyone willContinue reading “Dentists beware: folks are ordering braces online”
Why treat your Digital Advertising spend as an unused Gym membership fee?
Just as the holiday season is getting underway in the US with multiple parties to attend, people are eating and drinking more than they should. At this time 2015 seems just round the corner and everyone is firming up the "join the gym" resolution for 2015. Wait… you realize that you already pay a monthlyContinue reading “Why treat your Digital Advertising spend as an unused Gym membership fee?”