When you are searching on the Internet,for anything, you are in a serious mood. In advertising and psychology theory this is called the central route to persuasion part of the Elaboration Likelihood Model. You are thinking much more about whatever you are searching compared to watching an Ad on TV, which does'nt get you toContinue reading “Internet search is serious stuff:why Google Flight Search will be a great travel distributor”
Category Archives: Small and Medium Industry
New ICANN rules might allow interesting distributor websites for major brands
Unless you have $185,000 to spend on a ".yourname" the news that ICANN will allow any legitimate brand owner to get a ".yourname" suffix will not help very much. Unless of course you are a dealer for a major brand like say Ford motors. Then if the brand owner and distributor can work out theContinue reading “New ICANN rules might allow interesting distributor websites for major brands”
New opportunity for roofers as Google invests $280 million in residential solar
The great thing about the weather folks is that they are able to predict sunshine better than oil folks can predict oil and gas. And Google's investment of $280 million in residential solar with Solar City seems to be a great move and a new opportunity for those in the roofing related installation business whoContinue reading “New opportunity for roofers as Google invests $280 million in residential solar”
US Employment: Opportunity at the high knowledge end and the high touch end
Rana Faroohar of Time discusses the 5 myths of the economic recovery. And a variety of folks have been talking about some of these issues for a long time, notably Thomas Friedman in his The World is Flat that in part, inspired the start of this blog. It's becoming clearer there are only two endsContinue reading “US Employment: Opportunity at the high knowledge end and the high touch end”
US Innovation: A High-Tech small sector led growth is the answer ?
Where can US Innovation lead to jobs is a question on everyone's minds. A clue is from today's stock rally, spurred in part by the Fusion-io IPO, after six days of stock market losses. Fusion-io makes flash memory storage and its largest customer is Facebook who use their infrastructure to manage all those millions ofContinue reading “US Innovation: A High-Tech small sector led growth is the answer ?”
Why Ford Motors strategy on emerging markets and small cars is great for 50% growth
Alan Mulally of Ford Motors sees 50% growth from the emerging markets of China,India and Africa. They are increasing small car models from five to fifteen in China and from three to eight in India.In an earlier post this blog had discussed about how Mulally reduced complexity at Ford and it seems that the currentContinue reading “Why Ford Motors strategy on emerging markets and small cars is great for 50% growth”
How Google Analytics improves search and changes Market Research Industry
The market research field before the Internet, used to be just about figuring out what customers preferred,bought , the media they watched. The traditional technique of gathering information was based on statistical sampling ( you had to ask a sample of people from your target market) and then tried to predict what the the restContinue reading “How Google Analytics improves search and changes Market Research Industry”
What has Oprah’s last show got to do with B2B/Supply Chain Relationships? : Validation
Humor aside, one has to give it to Oprah: 25 years, over 4000 shows, millions of fans for a black woman who would have been at the maximum a “school teacher in a segregated school”(by her own words today) has a huge message for business. Oprah said that every one of her thousands of guests over 25 years had only one need. That was a need to be heard,understood and where possible appreciated or validated. This need irrespective of whether they were weak or strong, rich or poor.
Internet increases complexity for the supply chain
The Internet is great as it allows search engines (Google,Yahoo,MSN etc.) and social media (Facebook,Twitter) to create algorithms that deliver personalised content to the Internet user. Based on this highly segmented audience search engines and social media can now provide highly segmented and "customized" advertising targets. Advertising is cost efficient and highly effective because nowContinue reading “Internet increases complexity for the supply chain”
Rationalizing supply chains improves efficiency, increases risk- shows Japan crisis
Did you know that 74% of all car navigation systems (March 26, 2011) are made in Japan? That’s what a report from 2011 says and highlights risk issues with rationalizing supply chains.
[Note: this post is from March 25,2011 and was updated for formatting issues on May 22, 2021]