Ronald Coase passed away yesterday at the age of 102. He wrote a paper in 1937 called The Nature of the Firm, that has inspired many posts on this blog. While Coase received the Nobel Prize in 1991, his student Oliver Williamson received the Nobel Prize in 2009 as discussed in an earlier post. HereContinue reading “Transaction Costs is why B2B marketing is such a challenge: Ronald Coase (1910-2013)”
Author Archives: StratoServe
Candor is the difference: Steve Balmer Microsoft stack-rank vs. Jack Welch GE Bell Curve
This post is from August 27, 2013 and is updated with reformatting on January 23, 2022. Candor: the quality of being open, sincere, and honest Source: Merriam Webster DICTIONARY Microsoft employees and the market are celebrating the exit of Steve Balmer and hopefully the exit of the much hated employee “stack rank” system at Microsoft whichContinue reading “Candor is the difference: Steve Balmer Microsoft stack-rank vs. Jack Welch GE Bell Curve”
Best Buy matches online prices: invents new brick retail model?
It was just this weekend that a friend was happily recounting how a Best Buy store in Chicago matched the price of an iPad on the Apple website that they found on their smart phone – in the store!. And today's news is all about how Best Buy is turning around under CEO Hubert JolyContinue reading “Best Buy matches online prices: invents new brick retail model?”
If only airlines had not charged for baggage: Anti-trust makes a comeback with US Airways lawsuit
Tonight some top US airline officials must be wondering : "If only we had not charged for baggage." This as anti-trust makes a comeback with the US DOJ and six state and DC lawsuit against the US Airways and American Airlines merger. If there is one thing that annoyed the public it was the angstContinue reading “If only airlines had not charged for baggage: Anti-trust makes a comeback with US Airways lawsuit”
Washington Post website has huge traffic : great prospects to reinvent digitial
The purchase of the Washington Post by Jeff Bezos of Amazon for $250 million is stunning news. Since Alexa.com , an Amazon service, ranks the global traffic at washingtonpost.com at an impressive global rank of 405, Bezos seems to have made a great move.With huge global traffic, the Washington post website has great prospects toContinue reading “Washington Post website has huge traffic : great prospects to reinvent digitial”
Why no consumer outrage? 40% UK consumers confuse Google Ads with organic search results
The Telegraph of July 11, 2013 is reporting that research by Bunnyfoot suggests that 81 % of UK Internet users clicked on Google Ads instead of the organic results although the Google AdWords Ads were clearly identified. Over half of those i.e. 41% did not know which results were Ads and which were organic resultsContinue reading “Why no consumer outrage? 40% UK consumers confuse Google Ads with organic search results”
USPS door delivery is a corporate strength- why stop door delivery?
Door delivery for the US Postal Service (USPS) is a corporate strength and USPS is actually considering stopping door-delivery mail and move to a cluster delivery starting with 35 million addresses. The savings are projected to be $ 4 billion which is more than the $3.5 billion they could have saved with stopping Saturday deliveries that appeared in an earlier post. It seems that the Saturday stop service is on hold, thankfully.
Coca Cola “social sharing” can is a brilliant idea
Coca Cola results today pulled down the stock market as overall global sales volumes dipped. Just to cheer up all those Coca Cola loyalists out there, check out the Coca Cola social sharing can video which is truly a brilliant idea. The "sharing can" idea has come from Coca Cola ad agency Ogilvy and MatherContinue reading “Coca Cola “social sharing” can is a brilliant idea”
B2B Buying Center and your website landing page content
Digital marketers would like to imagine that every member of their prospect's B2B Buying Center would be somehow arriving at their website and either (a) Call or fill up an information request form or better still (b) Place an order if there is an e-commerce option. It turns out that the landing page is aContinue reading “B2B Buying Center and your website landing page content”
Why marketing is overwhelmed by IT and big data
Compared to other functional areas like supply chain,finance or HR , marketing seems most overwhelmed by IT and big data. David Edelman of McKinsey suggests how marketing and IT might co-ordinate and this blog had exhorted Ad agencies, marketing and IT to start embracing this huge data opportunity in an earlier post on the digitalContinue reading “Why marketing is overwhelmed by IT and big data”