One of the enduring challenges in B2B marketing is to identify the members of your potential client’s buying center(read buying center roles and definition). Who is really involved in the buying decision at your prospective client’s organization? Keep in mind that the buying center is part of the informal organization that includes formal committees andContinue reading “B2B Marketing: How to identify members of the buying center”
Author Archives: StratoServe
RadioShack and now Staples: Five steps for retail businesses in the Internet Knowledge Economy
That Staples will close 224 stores by the end of the year is shocking just after the news that Radio Shack is closing 1000 stores. Shocking because a way of life in American strip malls and malls is changing- just as a Dollar Store replaced Circuit City a few years ago at our nearby Mall.Continue reading “RadioShack and now Staples: Five steps for retail businesses in the Internet Knowledge Economy”
How Your Natural Google Analytics data can turbo-charge your paid AdWords campaigns
Marketers everywhere are becoming more aware of the value of the free data available in Google Analytics for their websites. It's like having a camera on your retail clothing store with the ability to see what products prospective customers tried out ( and did not buy- why?) and which products have the highest number of Continue reading “How Your Natural Google Analytics data can turbo-charge your paid AdWords campaigns”
What’s the difference between a start-up and a small business?
It's important to understand the difference between a small business and a start-up just to be sure that you know what you are getting into. Here are three differences: Small businesses have a business model- start-ups are building the business model: Take any small business on main street America from a franchise, a liquor store,Continue reading “What’s the difference between a start-up and a small business?”
Do not “spray and pray” with keywords in Google AdWords
Keywords are what you pay for in Google AdWords. You do not pay for your Ad that is displayed (called impressions). If someone clicks on your ad, the keyword that triggered the Ad is what you pay for. But first the "spray and pray" phenomenon. The term "spray and pray" has lots of non-military usesContinue reading “Do not “spray and pray” with keywords in Google AdWords”
What’s different between Sales and Business Development ?
Sales and Business Development are different- and there is a whole lot out there on the web, that consists of all manner of opinions and views on this very important topic. For, it lies at the very definition of marketing viz: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, andContinue reading “What’s different between Sales and Business Development ?”
Our organization has a website: what next?
We heard from several folks that our organization already has a website: but we are not sure what to do next. So here are 5 easy steps to take: 1. Your stakeholders are on a journey-help them: Whether you are a business or a non-profit you have stakeholders. And these stakeholders are on a journeyContinue reading “Our organization has a website: what next?”
What if you don’t have $4 million for a Super Bowl Ad?
With all the bone chilling cold from the Polar Vortex in the US , most folks are not thinking about the Superbowl party coming up in less than a month on Superbowl Sunday i.e. February 2,2014. Except off course the big ad budget companies who will pay the $4 Million for a 30 second spot.Continue reading “What if you don’t have $4 million for a Super Bowl Ad?”
Five 2014 Website Resolutions for Non-Profits and Businesses
As we get into the 2014 New Year, here are five website resolutions for non-profits and businesses. But why do we need a list of website resolutions for 2014? Because coming out of the great recession, people check out your website before and after they visit your physical organization. If you see some great productsContinue reading “Five 2014 Website Resolutions for Non-Profits and Businesses”
Power did not corrupt Mandela: lesson in leadership
Every leader in business or public life must wonder at the enormous global goodwill and affection on display at the Nelson Mandela funeral today. What was it in Mandela that inspired people worldwide? Mandela was one leader who power did not corrupt. But first some background about the quote ” Power tends to corrupt andContinue reading “Power did not corrupt Mandela: lesson in leadership”