Just as the holiday season is getting underway in the US with multiple parties to attend, people are eating and drinking more than they should. At this time 2015 seems just round the corner and everyone is firming up the "join the gym" resolution for 2015. Wait… you realize that you already pay a monthlyContinue reading “Why treat your Digital Advertising spend as an unused Gym membership fee?”
Author Archives: StratoServe
How do Google Ads start appearing almost immediately upon launch?
A recent LinkedIn post What exactly is a web landing page and why it won’t help your SEO (… psst content will) leads to the question about how is it that Google is immediately able to launch your advertising be it search , display or video ads within YouTube. Here are some thoughts: Google SearchContinue reading “How do Google Ads start appearing almost immediately upon launch?”
Free Brand Awareness on YouTube: Add a 3 second clip of your brand
If you got your brand in front of your audience, before they skipped, there is data that supports that many YouTube viewers would simply search the brand later and arrive as organic visitors on your website. In other words, folks would simply skip the Ad in 5 seconds and get to the video content that they want to watch. If you can get your brand and URL to them in the first three seconds, it would help- a lot
Making B2B marketing go viral on Facebook-why “Likes” may help more than “Shares”
Making your product message go viral is the ultimate holy grail for social media marketers today. But is "sharing" on Facebook better or is "liking" better for B2B Marketers? Since this blog gets this question ( eg. How to use Google AdWords and make your video go viral) here are some thoughts: B2B purchases areContinue reading “Making B2B marketing go viral on Facebook-why “Likes” may help more than “Shares””
If Scotland secedes from the UK what will happen to exporting scotch?
Nine out of ten bottles of scotch whiskey is exported out of Scotland at the rate of 36 bottles a second!. The industry supports 35,000 jobs in Scotland and has intricate distributor relationships across the world that provide employment to many thousands more, worldwide.Through vigorous lobbying over a century, the industry has ensured that noContinue reading “If Scotland secedes from the UK what will happen to exporting scotch?”
LinkedIn Posts
Why Budweiser made the “Removing No” mistake Don’t assume that people read your email Do you call your resume file “CV”? the cardinal photo SEO sin Organic Google Search vs. Paid Search Ads: Do you care? What exactly is a web landing page and why it won’t help your SEO (psst…. content will) Why areContinue reading “LinkedIn Posts”
CPSM Blog and CPSM Certified
StratoServe LLC sponsors and maintains the CPSM Blog (www.cpsmblog.com) as a free resource for the Global Supply Management Community. Dr. Subroto Roy is a CPSM and a certified CPSM trainer.
AdWords-Google Certified
Burger King, Tim Hortons coffee and Budweiser beer -will consumers care ?
The proposed takeover of Tim Hortons by Burger King (BK) has left large sections of Americans and Canadians aghast. For just as Burger King is quintessentially American so is Tim Hortons a storied and beloved Canadian brand. There is a general sense of dismay among pundits accross both sides of the border for Americans feelContinue reading “Burger King, Tim Hortons coffee and Budweiser beer -will consumers care ?”
Why the ALS “#icebucketchallenge’ is a social media and fundraising success
The ALS Association has reportedly received $1.35 million in donations between July 29 and August 11 compared to $ 22,000 during the same period last year with the ice bucket challenge. This is quite remarkable, but first some background. ALS is a neuro degenerative disease that causes progressive paralysis of the patient as family, friendsContinue reading “Why the ALS “#icebucketchallenge’ is a social media and fundraising success”