The news that Diet Pepsi is removing aspartame (Equal) and bringing in sucralose (Splenda) is huge because aspartame is supposedly one of the most studied food ingredients and certified safe by the FDA and European Food Safety authorities. So why this major shift? Pepsi has important business reasons for this move as sugary soda salesContinue reading “Diet Pepsi: aspartame is out and sucralose in – as myths persist?”
Author Archives: StratoServe
Is your innovation R&D intensive or customer intensive?
R&D Intensive innovation: It was a bio-technology strategy executive who explained when asked why it is hard to produce “made in the garage” innovations in biotechnology. The problem is that in biotechnology and pharmaceutical research you need labs, teams and a lot of money and time to come up with a blockbuster cure. You cannotContinue reading “Is your innovation R&D intensive or customer intensive?”
Why and How you should track your email marketing campaigns in Google Analytics
Compared to direct mail, email marketing is much easier and far less expensive. However, observe the time it takes you to open a direct mail credit card piece from a major hotel (pictured above)… our guess is at least 10-15 seconds to find the letter opener and open the envelope, 5 seconds to flatten outContinue reading “Why and How you should track your email marketing campaigns in Google Analytics”
B2B Buying Center members getting younger
If you have enabled demographic reports on your B2B marketing website in Google Analytics, you would have noticed it: there are lots of visitors from the 18-24 and 25-34 age group. We would not be surprised if you sell some non-glamorous industrial product (eg. valves or switches.. with no offence to readers from these industries)Continue reading “B2B Buying Center members getting younger”
Mona Lisa mystery eyes might be due to high cholesterol: tagging images for SEO
The Mona Lisa painting by Leonardo Da Vinci is open to so many interpretations that it is a perfect example of the picture tagging challenge for SEO (Search Engine Optimization). Search Engines do not know if Mona Lisa is really smiling, or just letting you know that she “knows”….. Research for this post on taggingContinue reading “Mona Lisa mystery eyes might be due to high cholesterol: tagging images for SEO”
Dentists beware: folks are ordering braces online
The news that many folks are actually ordering dental braces online is shocking for dentists and is an example of a service that you thought was “inseparable,” but is actually getting separated at the individual customer level. For sure not everyone will be ordering dental braces online and bypassing the dentist, but almost everyone willContinue reading “Dentists beware: folks are ordering braces online”
Assume that customers Googled your product
According to research by Google, 97% people search online before deciding to buy from a local business. Ask yourself this one question and you’ll realize the extent of this problem (or opportunity) depending on how you frame it: Question: When was the last time you watched a movie on TV without checking its reviews?Continue reading “Assume that customers Googled your product”
Why is it hard to engage your organization in social media content creation?
How to engage your organization in social media content creation? is a challenge for most organizations. Call it the legacy of the old industrial world, you joined a large organization and hoped to keep your job for life. The formula was ” keep your head down” , “keep your mouth shut” , “stay out ofContinue reading “Why is it hard to engage your organization in social media content creation?”
Using SEO data in Google Analytics to develop useful web content
Google works by indexing your web-pages and then retrieving them when someone queries Google. Coming up on the first page of Google is Search Engine Optimization (SEO),very important in digital marketing.Thus, if you are a flower seller with a website and a lot of description of each flower bouquet, Google would index your content aroundContinue reading “Using SEO data in Google Analytics to develop useful web content”
B2B Marketing on Facebook
If you wanted to advertise your B2B product or service on social media, should you try Facebook marketing is a question that we are often asked. Here are some thoughts as we get started with 2015 and wish our readers a Very Happy New Year ! B2B purchasing is for a business purpose: A businessContinue reading “B2B Marketing on Facebook”