We are about ten days away from Valentine’s day and here is the results page we saw when we searched for “valentine day roses.” We have Super Bowl Sunday coming up this Sunday, so most folks are pretty focused
Author Archives: StratoServe
Think Web page not website for PageRank AdRank and SEO
Think about it,whatever way you arrive at a website – you really arrive at a particular page of a website(see an earlier post Your website does not rank on search engines -your web pages do). Sure, if it is a brand you deal with often (say Amazon or Expedia) – then you just type theContinue reading “Think Web page not website for PageRank AdRank and SEO”
Revisiting the Chicken MahaMac in India and the Big Mac Index
One could not help but check out the Chicken MahaMac at the still very swanky Indira Gandhi International Airport and the meal and bill is pictured. Prices have risen from Rs. 225 to Rs. 295 or about 6% a year from 2011 somewhat less than the average inflation of 7%. See the earlier post IndiaContinue reading “Revisiting the Chicken MahaMac in India and the Big Mac Index”
Peak-End Rule and Customer Experience
According to the peak-end rule customers think back on their experience in terms peaks and ending. Thus, if during a service encounter there is a delightful experience and the service experience ends on a positive note the overall recollection is positive. Such a customer is likely to refer customers, like your business on Facebook. It does not matter if there was a peak negative experience (as illustrated in the graphic) that is lower than the peak positive experience
India 7% growth rate: Ola,Uber and car pooling apps
Over the winter break India was an exhilarating and at times an overwhelming experience. The top growth rate of the world at 7% and young people moving fast in an ancient culture added to the exciting nature of the experience. Here are some examples: The Private Taxi Business is over and Ola and Uber haveContinue reading “India 7% growth rate: Ola,Uber and car pooling apps”
Why build a brand?
All advertising should result in immediate sales is the underlying expectation. The expectation is unrealistic and we try to explain why building a brand is important with these examples.
Customer knowledge and stage of sales funnel for complex solutions
Complex solutions and offerings are by definition well..complex…. and difficult to market.To us complex solutions are those that are difficult to explain in less than 2 minutes to a qualified prospect. Complex solutions also tend to be new to the market and sometimes new to the world. Sometimes complex solutions involve integrating several existing productsContinue reading “Customer knowledge and stage of sales funnel for complex solutions”
The comfort of a daily budget in Google AdWords
A budget is critical in managing the calories you eat, your personal finances or the line item budget of your organization. You are never completely sure that you are within budget on a daily basis. Not so with Google AdWords where you can set a daily budget. But first about budgets in food and finances:Continue reading “The comfort of a daily budget in Google AdWords”
High velocity B2B New Product marketing: Ignore 5000 prospects
High velocity B2B marketing is critical for new B2B products, whether launched by innovative start-ups or by established organizations. You want to have a significant customer base for your new product as soon as possible. Market Segmentation is that early step in marketing strategy that urges the marketer to focus resources for results. In aContinue reading “High velocity B2B New Product marketing: Ignore 5000 prospects”
New Product B2B marketers and the junior manager prospect: problem or opportunity?
No junior or middle manager would like to admit that they have a problem when faced with a new B2B solution that has the potential to vastly improve efficiency or reduce cost. Such an admission involves potentially admitting that the manager is not doing her job. The risks seem just too much with a new supplier, legacy systems and the fear of the unknown. A classic case of marketers trying to promote value as buyers try to reduce risk. And we are not just referring to purchasing and supply management folk- but the potential users of the new product that the marketers is trying to convince in the buying center.