We had celebrated the election of Pope Francis in an earlier post and it is a joy to see the”kindness” impact he has been having in the world for not just Catholics, but all people. The Papal visit to the US created an amazing buzz and his using a Fiat is a big celebrity endorsementContinue reading “Fiat needs re-positioning after Pope’s endorsement”
Author Archives: StratoServe
Starting with “why” is the motivation in publishing any research
“Starting with why” is made popular by Simon Sinek as a source of inspiration. It turns out that it is also the first thing you need to spell out if you hope to get your research published- in any field. It is also called the motivation of the research. And your research better be motivatedContinue reading “Starting with “why” is the motivation in publishing any research”
Five Tips to align your Website content to your Annual Report
A recent LinkedIn post discussed how there seems to be significant differences between what the biggest companies say on their websites and what they put out on the annual report. Naturally, the annual report is the more recent management thinking on all matters of the organization. In the pre-Google world one could argue that theContinue reading “Five Tips to align your Website content to your Annual Report”
What is your sustainable competitive advantage?
Here is an old Blockbuster video membership card, what nostalgia! Renting video cassettes from Blockbuster video seems like so long ago .. How Internet affects business is one of our favorite topics but there is an underlying larger idea in strategy. That idea is sustainable competitive advantage by which a business maintains enduring success. CompetitionContinue reading “What is your sustainable competitive advantage?”
The secret to repeat customers: ” We take pride in our work”
So we set out to ask some service providers that we know have great repeat customers. On the pure service end was a hairdresser and on the product and service end was an electrician.
What Google AdWords cannot do for you: Customer Engagement
A question that we get asked often is : ” Can Google AdWords help us get customers?” Our short answer is “Yes” and then in deeper discussion … the but –starts coming in. Google AdWords (or any other form of advertising for that matter) cannot engage your customer after they arrive at your website. WhatContinue reading “What Google AdWords cannot do for you: Customer Engagement”
Big Data at work: Surgeon ratings by patient outcome data available online
Surgeons ratings by patient outcome data is now available online. ProPublica unveiled the Surgeon Scorecard recently for 8 elective procedures. People check online ratings all the time and for major stuff like knee replacements you can bet that patients will research online. We already have specialized ratings doctors,lawyers, restaurants (Yelp), airline routes (Routehappy), vacation tripsContinue reading “Big Data at work: Surgeon ratings by patient outcome data available online”
B2B Marketing: Derived Demand web content can help show that you “get” it
Think about marketing anything B2B – and you’ll find derived demand at work. Your web content should reflect that you “get” what your B2B customer is trying to do for their customers. Derived demand is defined as : demand for a B2B product is derived from the demand that your B2B customer receives from theirContinue reading “B2B Marketing: Derived Demand web content can help show that you “get” it”
If you are not in it – you can’t win it: Advertising and the “Consideration Set”
A common question we get asked is : “How do we get into the “consideration set” of our target market?” The consideration set is the number of brands the customer will consider buying and is also called the evoked brand set. If your customer is looking for your product or service, your brand must comeContinue reading “If you are not in it – you can’t win it: Advertising and the “Consideration Set””
“Awkward” money moments avoided: Tenth Yale Customer Insights Conference 2015
The Tenth Yale Customer Insights Conference 2015 (#YaleInsights15) continued to excel and evolve by connecting thought leaders in marketing practice and academia. And it is a lot of connecting to do as technology innovations allow digital marketing and consumer behavior to change faster than ever before. A big idea that came up at the conferenceContinue reading ““Awkward” money moments avoided: Tenth Yale Customer Insights Conference 2015″