The heart gladdens to see the USPS van although there might be a few direct mail pieces and some billsPeople are at home. And now that there is agreement that incoming mail and packages don’t bring in the Coronavirus, it’s time to look at dear old direct mail again. And the time is now for all US businesses.
Author Archives: StratoServe
B2B opportunities after COVID
States like New York have started to reopen after reaching low COVID infection rates. Here are some thoughts about opportunities for B2B marketer:
Content Creators: Would Mark Twain have written 4000 words a day during the Spanish Flu of 1918?
The Coronavirus has challenged everyone globally. However, all content creators can get inspired by some popular nuggets from Mark Twain.
Happy July 4th: Why think about life after the COVID Pandemic?
Tomorrow is July 4th, 2020 the American Independence day.  July 4th is the American Independence Day and a day of hope and freedom for people.Due to the recent spike in American coronavirus cases, traditional firework displays have been cancelled in regions where there is an upsurge of cases. However, there are some options to watch fireworks and here is a nice list of virtual fire work displays. Here is our July 4th post from 2008, in the midst of the great recession.
It’s really important to start thinking about life after the global coronavirus (COVID) pandemic…. because like the great recession, we will overcome this. Here is why we should all be hopeful this 4th of July:
Why Reopening America in the Summer of 2020?
Today all US states have reopened partially after two months of lockdown. This has left many of our readers worldwide wondering why America is reopening when Coronavirus infections and deaths keep increasing ? Here are some thoughts on this question:
How work-life will change after coronavirus
With the experience of coronavirus COVID 19 lockdowns work-life will change forever. . With 91% US kids at home parents are spending more time than ever with children. Some parents have jobs that allow digital work and these folks are so lucky. Then there are the struggling 25 million unemployed in the travel, tourism, retail and any type of jobs that require a physical presence. At the other end of essential workers are the beleaguered medical worker, true heros, who show up every day to work. No less valiant are factory workers, grocery retail workers, law enforcement folks who are keeping essential services working. For everyone in each of these situations the pandemic has been trying as the USA tries to reopen. Going forward here is how work life will change:
Coronavirus: Why is the panic so acute?
It’s hard to remain calm when one was expecting the Dow index to cross 30k and it’s in the 26K range. – in a matter of days despite interest rate reduction.. If the Louvre museum is closed and Mona Lisa has a mask things are getting serious. Coronavirus is dangerous but the panic is even more dangerous.
Is your business Instagram ready? Lessons for “foot traffic” marketers on main street
Go to any event and observe dressed up folks taking selfies. Or folks asking someone else to take a picture for them. Also observe how younger people are examining the background- i.e. the photo frame. The purpose of those photos is not to take a print and make an album. But to post on instagram!
Resolve to change your web content fast in 2020’s
Why is it so hard to change your web content?
Note: Tis blog post was updated for formatting on February 10, 2021. In COVID times updating your website quickly, is even more important]
Giving Tuesday: Why Non-Profits must focus on marketing their impact
Today is Giving Tuesday, the Tuesday after Thanksgiving. It’s timely think about the impact that a non-profit is able create and communicate . With 1.5 Million non-profits in the US, it’s hard for both beneficiaries and donors to find the non-profit that will actually make a difference. Most beneficiaries are incapable (eg too sick or too poor) or unaware (eg US opiate epidemic) that there are helping hands around.