Digital marketing has two words and the first is digital whose legacy meaning is IT or information technology. The legacy meaning of marketing in digital marketing is about being a "peoples person", being "creative" and as this blog mentioned in a previous post – generally in favor of an open bar in any celebration!The ITContinue reading “Digital marketing logjam between organization,IT,Marketing and Ad-Agency”
Category Archives: Change Strategy
SOPA : conflict between content providers and distributors in the digital age
Distributor-Manufacturer conflict and struggle for power is not new. Only now we have media content providers and tech distributors like Google and Wikepedia in conflict over SOPA. It's quite amazing that once a manufacturer has a great product the tendency is to believe that you don't need marketing. Notable exceptions include Apple and the retailContinue reading “SOPA : conflict between content providers and distributors in the digital age”
Doctor private practices are caught up in $1 Trillion health insurance B2B negotiations
Call it the mother of all high value B2B negotiations– estimated at $1 Trillion and 40% of total health-care spending in the US. This from research by Robin Lee of NYU who made a great presentation of his work at Yale School of Management, last month. When you hear of doctors going broke with privateContinue reading “Doctor private practices are caught up in $1 Trillion health insurance B2B negotiations”
AT&T wireless improves service quality 25% – but still considered “neutral” carrier
AT&T wireless got poor consumer satisfaction ratings from Consumer Reports and was not allowed to buy T-Mobile as Government regulators and the public were skeptical. Well the good news is that AT&T dropped call rates have improved by 25%. This is a massive improvement – and yet the customer perception ratings have gotten to only"neutral.Continue reading “AT&T wireless improves service quality 25% – but still considered “neutral” carrier”
Kodak bankruptcy: when digital technology overtakes brilliant marketing
It was just a few years ago that you dropped off your Kodak film roll at Walmart or numerous Kodak processors and they would have prints ready for you with the negatives. With the Kodak bankruptcy news one is not entirely sure whether Walmart photo centers offer film processing at all today! The website doesContinue reading “Kodak bankruptcy: when digital technology overtakes brilliant marketing”
As the economy turns around in 2012: re-training opportunities in the healthcare value chain
As 2011 winds down there is positive news in the quarterly jobless numbers,in real estate and the stock market. 2012 should be better than the last four years of the recession. OK it may not be boom time but there does appear to be the right signals for at least modestly better economic times aheadContinue reading “As the economy turns around in 2012: re-training opportunities in the healthcare value chain”
College Text Book Rentals: Chegg is like Netflix for the supply chain- but a social cause marketer at the front end
Ask any US college student and they’ll tell you how expensive college books are. To come up with a working textbook rental model for this $10 billion segment of the book market is just brilliant for Chegg.com. At the back end Chegg.com has a Netflix type model for logistics. It even has former Netflix Chief Operating Officer Tom Dillon to manage the logistics and distribution (as of January 4, 2011) .
Where did medical transcription, tax preparation, legal documents work get outsourced? To self-service technology
Just a few years ago if you traveled in small town India you would see billboards offering medical transcription training. Students would be put through rigorous training to learn medical terms and also go through intense training to understand the American physician's accent on each of these highly technical medical terms. For the assurance wasContinue reading “Where did medical transcription, tax preparation, legal documents work get outsourced? To self-service technology”
Integrating web marketing to Integrated Marketing Communications (IMC)
It was in the 1990's that IMC started getting popular in marketing. The Internet was just getting started and social media was in the distant horizon.By the early 2000's organizations particularly in consumer products started figuring out IMC between their packaging,billboards,TV ads,magazine and newspaper ads and Point of Sale materials. The time has now comeContinue reading “Integrating web marketing to Integrated Marketing Communications (IMC)”
Search marketing explains the 15% rise in online sales?
In a slow US economy it's refreshing to know that online sales grew by 15% over last year. This huge increase is really because customers searched on line for the best deals and took them! The ability of customers to search and initiate contact is a fundamental shift in marketing that organizations have not fullyContinue reading “Search marketing explains the 15% rise in online sales?”