Previous posts on GE Jack Welch’s 4E’s and 1P on the StratoServe blog are very popular. Sort of leads you to think about which of the four E’s and one P really matter? But first a quick recap, although they appear in earlier posts. We’ll talk about 3E’s and the the one P first andContinue reading “What is the most important attribute in GE Jack Welch’s 4E and 1P?”
Category Archives: Change Strategy
IBM-CMO Study 2011: Big Data,Social Media,multiple channels and changing demographics
The IBM-CMO Study of 2011 is a pretty large scale study of 1700 CMO (Chief Marketing Officers) in 19 industries and 64 countries. Here are four headlines of the study that re-iterate some of this blog's earlier posts: 1. There is a deluge of data– strikingly 90% of all data in the world was generatedContinue reading “IBM-CMO Study 2011: Big Data,Social Media,multiple channels and changing demographics”
Why do organizations find it so hard to update websites?
Ask small or large organizations- for profit, non-profit or government ones – and top managers will admit that their website could be better in both content and looks. Understanding why organizations find it so hard to update websites is useful. Here are five thoughts: "Bricks" organization legacy: Remember that any business that existed before 2000Continue reading “Why do organizations find it so hard to update websites?”
As US mobile wireless data zooms: wireless carriers run out of spectrum
Ever wondered why every US wireless carrier has a spotty coverage map? Just look at this old AT&T (then Cingular)coverage map. It turns out, wireless carriers own "spectrum" they are allocated from the Federal Communications Commission (FCC) and these are like "pipes" they own to provide wireless services to their voice and data customers. Naturally,Continue reading “As US mobile wireless data zooms: wireless carriers run out of spectrum”
Diamond Foods: Pringles fiasco- a farmer co-operative supply chain implodes as corporation
When Diamond Foods announced its plans to acquire Pringles from P&G it seemed like a great move to this blog. So it comes as quite a shock that the deal is off and Kellogg's is acquiring Pringles , trying to expand its snacking line for salted foods in emerging markets as P&G , the PringlesContinue reading “Diamond Foods: Pringles fiasco- a farmer co-operative supply chain implodes as corporation”
Apple: when US customers demand better treatment of Chinese workers in the global supply chain
The Nike child labor controversy surfaced in a 1996 Life magazine story and consumer outrage prompted big changes in the way Nike manages its global supply chain and all this took some time. In contrast, the New York Times story on labor practices at the Chinese supplier factories of Apple of just two weeks agoContinue reading “Apple: when US customers demand better treatment of Chinese workers in the global supply chain”
What’s your internal organization got to do with marketing and supply chain?
What's your internal organization got to do with marketing and supply chain? Well everything…. but first some nostalgia. This is the 500th post of this blog and happily coincides with the 200th birthday of Charles Dickens who explored perennial and timeless issues of the human condition. So too with organizations whose challenges continue despite technologyContinue reading “What’s your internal organization got to do with marketing and supply chain?”
At 3.5 Million $ each: How many Super Bowl 2012 Ads will go viral?
At about 3.5 Million Dollars each the Super Bowl 2012 Ads do sound expensive. many advertisers have released their ads ahead on the web and here is a partial list of Super Bowl 2012 TV Ads. The question is how many of these will go viral? With three days to go for the Super BowlContinue reading “At 3.5 Million $ each: How many Super Bowl 2012 Ads will go viral?”
Two Years after Super Bowl 2010 Old Spice Ad: P&G reduces TV ups Digital Marketing
Marketers worldwide revere P&G simply because many of the old world marketing concepts like “Brand Management” was invented by P&G. If it took 2 years for P&G to come out and say clearly that digital marketing needs more emphasis – I guess no other organization needs to feel defensive for their slow action on digital and social media marketing !
WEF Davos : Capitalism and Democracy try to find balance through CSR
This year (2012) there seems to be a marked and discernible change in this gathering’s tone and tenor. Leaders of both Governments and Businesses seem to realize that becoming richer and richer is probably not enough. This realization as capitalism,democracy and affluence rises worldwide , 1 billion more global middle class by 2020 according to Muhtar Kent of Coca Cola ( see accompanying video). Here is some interesting stuff to think about from happenings at Davos in 2012: