When any ad spend goes up by 27% at a six month value of 7.28 B $ marketers , supply chain and innovation folks need to take notice. Is it because everyone has stopped watching TV? No it is because on-line search is perhaps the only advertising method where you pay when someone sees (clicks)Continue reading “Why did online search advertising grow by 27% to over 7B$ ?”
Category Archives: Change Strategy
Diffusion of discontent: Why Netflix lost only 4% customers but about 20% share value
Diffusion of innovation used to be a slow phenomenon on the positive side (seen from the organization's point of view- hey the market and product awareness is growing) till you had the Internet and social media. On the flip side of diffusion of innovation is the phenomena of diffusion of discontent which probably explains whyContinue reading “Diffusion of discontent: Why Netflix lost only 4% customers but about 20% share value”
Internet search is serious stuff:why Google Flight Search will be a great travel distributor
When you are searching on the Internet,for anything, you are in a serious mood. In advertising and psychology theory this is called the central route to persuasion part of the Elaboration Likelihood Model. You are thinking much more about whatever you are searching compared to watching an Ad on TV, which does'nt get you toContinue reading “Internet search is serious stuff:why Google Flight Search will be a great travel distributor”
Post-911: Innovation,B2B Marketing and Supply Chain have gone global
The ten years since 911 has made America much more globalized than ever before. Today you are likely to see some international news in every TV news program as a discernible increase in the global nature of food in food courts across America! Here is how innovation,B2B marketing and the supply chain have gone global:Continue reading “Post-911: Innovation,B2B Marketing and Supply Chain have gone global”
America Invents Act 2011 to become law next week: how it might create jobs
President Obama's jobs speech of Thursday signalled the massive reform of US patent law to spur innovation and jobs. It's intriguing that lots of main stream media is criticizing the law given that it was passed in a bipartisan fashion (for a change 89 for and 9 against in the Senate). The mere fact ofContinue reading “America Invents Act 2011 to become law next week: how it might create jobs”
Competing in a knowledge economy: Thomas Friedman on Innovation -but how ?
Friedman's new book with Mandelbaum extols Americans to innovate at every level to get back to the growth and prosperity path. The question is how? Every one is in a "locked" in mode – locked in to the supply chain and distribution channel and of course to the production process."Lockedin"worked till about the late 1990'sContinue reading “Competing in a knowledge economy: Thomas Friedman on Innovation -but how ?”
Just stopping AT&T and the T-Mobile merger is not enough-US cell phone industry needs to change and become an engine of economic growth
The US cell phone needs to change and become an engine of economic growth. Merely stopping AT&T and the T-Mobile merger is not enough. The industry needs total overhaul and I am saying this from a recent visit to India where the cell phone is changing the economy as the motor car changed the economyContinue reading “Just stopping AT&T and the T-Mobile merger is not enough-US cell phone industry needs to change and become an engine of economic growth”
Will Alan Krueger be able to help with the immediate employment problem?
Alan Krueger has been named to the top job of Chairing the Council of Economic Advisers. Compared to his predecessors Krueger is a far more influential academic. Influence being measured by the number of times Alan Krueger's work is cited in the academic world. To have an entire first page of Google Scholar in excessContinue reading “Will Alan Krueger be able to help with the immediate employment problem?”
Are you caught up in a commodity business like HP ? Try branding and digital distribution
Every business is feeling like a commodity business, all the buyer seems to care about is price and this was brought to sharp focus with HP exiting the hardware business. The HP brand was great but what margin can you really make at final retail prices of $500 for laptops. So branding does not workContinue reading “Are you caught up in a commodity business like HP ? Try branding and digital distribution”
Organizations get global but Governments struggle local : French downgrade and London riots
Americans secretly admire French style and wine but publicly deride French fries – so its particularly unsettling that a French credit downgrade is affecting Wall Street and millions of Americans' retirement savings. And then you have the London riots where Prime Minbister Cameron is talking about learning how the leadership in Boston (USA) and BelfastContinue reading “Organizations get global but Governments struggle local : French downgrade and London riots”