As Google AdWords users already know the link between keywords—>ad text—-> landing page needs to be really tight and focused on giving value to your customer who is searching. Thus someone looking for “mother’s day roses” should be ideally seeing an ad that says “mother’s day roses ” and lands the visitor on the rosesContinue reading “Why value and relevance is so important in Google AdWords and Email Marketing”
Category Archives: Change Strategy
Marketing vs. Sales- What’s the difference?
The Marketing vs. Sales difference is a crucial one for all businesses to understand. To simplify: Sales is trying to sell what you have. Sales followed from the production era where in the early part of the 20th century, entrepreneurs like Henry Ford famously produced only one color of car (black) and could bring downContinue reading “Marketing vs. Sales- What’s the difference?”
Why are people suspicious of innovation in organizations?
CEO’s know that their organizations must innovate to stay relevant and succeed. Other functional heads (CxO’s) also understand the innovation imperative. And this applies to the Chief Marketing Officer (CMO) ,Chief Supply Officer (CSO) or the Chief Financial Officer (CFO) etc. These organizational leaders cannot understand why getting a new thing started is so difficult. And why they do not see the benefits flowing in- simply because of employee reluctance in implementation and “buy-in.
Why sales force compensation is over three times advertising spending in the US
You may not realize that US sales force compensation spending is over three times advertising spending. In 2006 sales force compensation was $800 billion, Meanwhile US advertising spend is estimated at only $187 Billion, in 2015. Sales is the world’s second oldest profession and its compensation is an evergreen question in sales  for thousands ofContinue reading “Why sales force compensation is over three times advertising spending in the US”
Why nail spas seem to be the only growing(23% since 2007) small business on Main Street USA
If you go to any main street in America, the only small businesses that seems to have proliferated are Nail Spas. In one Connecticut town we counted no less than five nail spas on Main Street, spaced pretty close together. And all this growth since 2007: that is an astounding 23% growth. A lot ofContinue reading “Why nail spas seem to be the only growing(23% since 2007) small business on Main Street USA”
India 7% growth rate: Ola,Uber and car pooling apps
Over the winter break India was an exhilarating and at times an overwhelming experience. The top growth rate of the world at 7% and young people moving fast in an ancient culture added to the exciting nature of the experience. Here are some examples: The Private Taxi Business is over and Ola and Uber haveContinue reading “India 7% growth rate: Ola,Uber and car pooling apps”
What is your sustainable competitive advantage?
Here is an old Blockbuster video membership card, what nostalgia! Renting video cassettes from Blockbuster video seems like so long ago .. How Internet affects business is one of our favorite topics but there is an underlying larger idea in strategy. That idea is sustainable competitive advantage by which a business maintains  enduring success. CompetitionContinue reading “What is your sustainable competitive advantage?”
Big Data at work: Surgeon ratings by patient outcome data available online
Surgeons ratings by patient outcome data is now available online. ProPublica unveiled the Surgeon Scorecard recently for 8 elective procedures. People check online ratings all the time and for major stuff like knee replacements you can bet that patients will research online. We already have specialized ratings doctors,lawyers, restaurants (Yelp), airline routes (Routehappy), vacation tripsContinue reading “Big Data at work: Surgeon ratings by patient outcome data available online”
B2B Marketing: Derived Demand web content can help show that you “get” it
Think about marketing anything B2B – and you’ll find derived demand at work. Your web content should reflect that you “get” what your B2B customer is trying to do for their customers. Derived demand is defined as : demand for a B2B product is derived from the demand that your B2B customer receives from theirContinue reading “B2B Marketing: Derived Demand web content can help show that you “get” it”
“Awkward” money moments avoided: Tenth Yale Customer Insights Conference 2015
The Tenth Yale Customer Insights Conference 2015 (#YaleInsights15) continued to excel and evolve by connecting thought leaders in marketing practice and academia. And it is a lot of connecting to do as technology innovations allow digital marketing and consumer behavior to change faster than ever before. A big idea that came up at the conferenceContinue reading ““Awkward” money moments avoided: Tenth Yale Customer Insights Conference 2015″