This year (2012) there seems to be a marked and discernible change in this gathering’s tone and tenor. Leaders of both Governments and Businesses seem to realize that becoming richer and richer is probably not enough. This realization as capitalism,democracy and affluence rises worldwide , 1 billion more global middle class by 2020 according to Muhtar Kent of Coca Cola ( see accompanying video). Here is some interesting stuff to think about from happenings at Davos in 2012:
Category Archives: Social Media
Digital marketing logjam between organization,IT,Marketing and Ad-Agency
Digital marketing has two words and the first is digital whose legacy meaning is IT or information technology. The legacy meaning of marketing in digital marketing is about being a "peoples person", being "creative" and as this blog mentioned in a previous post – generally in favor of an open bar in any celebration!The ITContinue reading “Digital marketing logjam between organization,IT,Marketing and Ad-Agency”
Is your web-site outdated? Connecting Strategy to Execution in a Digital World
Businesses small and large seem to be having a lot of trouble in keeping their websites current. Call it the "perfection" trap, you want to upgrade the look,feel,functionality of your website and you simply delay putting stuff up. In a world of instant Tweets,Facebook and LinkedIn updates – isn't this shyness a bit incongruous? WhenContinue reading “Is your web-site outdated? Connecting Strategy to Execution in a Digital World”
Kodak bankruptcy: when digital technology overtakes brilliant marketing
It was just a few years ago that you dropped off your Kodak film roll at Walmart or numerous Kodak processors and they would have prints ready for you with the negatives. With the Kodak bankruptcy news one is not entirely sure whether Walmart photo centers offer film processing at all today! The website doesContinue reading “Kodak bankruptcy: when digital technology overtakes brilliant marketing”
College Text Book Rentals: Chegg is like Netflix for the supply chain- but a social cause marketer at the front end
Ask any US college student and they’ll tell you how expensive college books are. To come up with a working textbook rental model for this $10 billion segment of the book market is just brilliant for Chegg.com. At the back end Chegg.com has a Netflix type model for logistics. It even has former Netflix Chief Operating Officer Tom Dillon to manage the logistics and distribution (as of January 4, 2011) .
Integrating web marketing to Integrated Marketing Communications (IMC)
It was in the 1990's that IMC started getting popular in marketing. The Internet was just getting started and social media was in the distant horizon.By the early 2000's organizations particularly in consumer products started figuring out IMC between their packaging,billboards,TV ads,magazine and newspaper ads and Point of Sale materials. The time has now comeContinue reading “Integrating web marketing to Integrated Marketing Communications (IMC)”
Website Re-Design: do not remove old content if you want your audience to find you
All manner of organizations seem to get tired of the look and feel of their advertising and communication material. Consequently billions are spent worldwide on re-launch, re-branding, re-design just because the audience is "supposed" to have got tired of the "old" design. If you notice only the biggest brands (like Coca Cola and McDonald's )Continue reading “Website Re-Design: do not remove old content if you want your audience to find you”
Dow over 12,000: Globalization can work on the governance side as six Central Banks Co-ordinate.
That the Dow closed over 12,000 today is great news.The European debt crisis had cast a pall of gloom across stock markets worldwide and in the US things looked bleak till the news that six Central Banks of the world had come together to enhance financial liquidity in their respective markets. If the "Occupy Movement"Continue reading “Dow over 12,000: Globalization can work on the governance side as six Central Banks Co-ordinate.”
Supply Chain CSR: tracing child labor in growing cocoa beans for chocolates
Just as we get into the holiday mood and enjoy chocolates the focus is on where the cocoa beans come from that go into making chocolate that brings so much holiday cheer to the affluent- worldwide. The BBC Story highlights Nestle's efforts in trying to bring traceability to the labor aspects of the cocoa beanContinue reading “Supply Chain CSR: tracing child labor in growing cocoa beans for chocolates”
“Unexpected” is why the Justin Beiber Macy’s commercial is so successful
If you have seen Justin Beiber concerts on TV (NBC at least twice recently as one can remember) you wonder why the teenage fans seem to get so hysterical with the girls screaming loudly. In fact the "I can't understand this" look is obvious on the anchor's faces as they are with Beiber on theContinue reading ““Unexpected” is why the Justin Beiber Macy’s commercial is so successful”