If you have enabled demographic reports on your B2B marketing website in Google Analytics, you would have noticed it: there are lots of visitors from the 18-24 and 25-34 age group. We would not be surprised if you sell some non-glamorous industrial product (eg. valves or switches.. with no offence to readers from these industries)Continue reading “B2B Buying Center members getting younger”
Category Archives: Team Work
Why is it hard to engage your organization in social media content creation?
How to engage your organization in social media content creation? is a challenge for most organizations. Call it the legacy of the old industrial world, you joined a large organization and hoped to keep your job for life. The formula was ” keep your head down” , “keep your mouth shut” , “stay out ofContinue reading “Why is it hard to engage your organization in social media content creation?”
What’s different between Sales and Business Development ?
Sales and Business Development are different- and there is a whole lot out there on the web, that consists of all manner of opinions and views on this very important topic. For, it lies at the very definition of marketing viz: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, andContinue reading “What’s different between Sales and Business Development ?”
Power did not corrupt Mandela: lesson in leadership
Every leader in business or public life must wonder at the enormous global goodwill and affection on display at the Nelson Mandela funeral today. What was it in Mandela that inspired people worldwide? Mandela was one leader who power did not corrupt. But first some background about the quote ” Power tends to corrupt andContinue reading “Power did not corrupt Mandela: lesson in leadership”
B2B suppliers tell you: Do you listen? Obamacare website and the BP oil spill
The B2B blame game between contractors and BP during the oil spill and the blame game between the IT contractors and the Federal HHS is eerily similar. B2B suppliers tell you- but do you listen? is the question to ask. The prepared remarks of HHS Secretary Kathleen Sebelius for her testimony tomorrow (October 30) areContinue reading “B2B suppliers tell you: Do you listen? Obamacare website and the BP oil spill”
Candor is the difference: Steve Balmer Microsoft stack-rank vs. Jack Welch GE Bell Curve
This post is from August 27, 2013 and is updated with reformatting on January 23, 2022. Candor: the quality of being open, sincere, and honest Source: Merriam Webster DICTIONARY Microsoft employees and the market are celebrating the exit of Steve Balmer and hopefully the exit of the much hated employee “stack rank” system at Microsoft whichContinue reading “Candor is the difference: Steve Balmer Microsoft stack-rank vs. Jack Welch GE Bell Curve”
Product protocol: why it matters in innovation
Product protocol also called product definition, product requirements or product deliverables is critical to innovation. A product protocol is necessary after you have chosen a new product concept, completed concept testing and done some preliminary sales forecasting of what numbers you expect to sell and at what margins.
Why “plugging away” with useful content is so important to digital marketing success
"Plugging away" or just routinely updating your organization's web presence with useful content is critical to digital marketing success. Because once created, digital content is forever! It does not matter whether it is your website that is being constantly updated, or blog posts are coming up, new YouTube, Instagram, Pinterest, Facebook, LinkedIn or Twitter contentContinue reading “Why “plugging away” with useful content is so important to digital marketing success”
Of 2013 resolutions: being outward oriented towards those you serve
This post is inspired by an Indian music radio station that was assuring its listeners that 2013 is "two thousand tera" (tera is yours in Hindi and also means thirteen– thus two thousand tera). All music to be played in 2013 was going to be what listeners wanted and liked- the announcer said as the NewContinue reading “Of 2013 resolutions: being outward oriented towards those you serve”
Hurricane Sandy: what can businesses really do?
Hurricane Sandy is arriving today at the East Coast of the US and is being hailed as a "Super Storm." Hurricanes are a rarity in the East Coast and local and State Governments, private and public organizations are pulling out all the stops to keep people safe. Businesses have to wonder what they can doContinue reading “Hurricane Sandy: what can businesses really do?”