What is your sustainable competitive advantage?

Here is an old Blockbuster video membership¬† card, what nostalgia! Renting video cassettes from Blockbuster video seems like so long ago .. How Internet affects business is one of our favorite topics but there is an underlying larger idea in strategy. That idea is sustainable competitive advantage by which a business maintains ¬†enduring success. CompetitionContinue reading “What is your sustainable competitive advantage?”

Free Brand Awareness on YouTube: Add a 3 second clip of your brand

If you got your brand in front of your audience, before they skipped, there is data that supports that many YouTube viewers would simply search the brand later and arrive as organic visitors on your website. In other words, folks would simply skip the Ad in 5 seconds and get to the video content that they want to watch. If you can get your brand and URL to them in the first three seconds, it would help- a lot

If Scotland secedes from the UK what will happen to exporting scotch?

Nine out of ten bottles of scotch whiskey is exported out of Scotland at the rate of 36 bottles a second!. The industry supports 35,000 jobs in Scotland and has intricate distributor relationships across the world that provide employment to many thousands more, worldwide.Through vigorous lobbying over a century,  the industry has ensured that noContinue reading “If Scotland secedes from the UK what will happen to exporting scotch?”

Burger King, Tim Hortons coffee and Budweiser beer -will consumers care ?

The proposed takeover of Tim Hortons by Burger King (BK) has left large sections of Americans and Canadians aghast. For just as Burger King is quintessentially American so is Tim Hortons a storied and beloved Canadian brand. There is a general sense of dismay among pundits accross both sides of the border for Americans feelContinue reading “Burger King, Tim Hortons coffee and Budweiser beer -will consumers care ?”

How does a Marketing Doctrine look like?

Marketing doctrine refers to a firm’s unique principles, distilled from its experiences, which provide firm-wide guidance on market-facing choices

American Time Use Survey 2013 : Where is Computer, Mobile use?

Today a TV announcer was hesitantly happy that Americans are reportedly watching 2.46 hours of TV a day, (up 11 minutes) from 2003. This from the Wall Street Journal story about the 2013 American Time Use Survey (ATUS)  of the Bureau of Labor Statistics, US Department of Labor. The hesitation to celebrate, that TV isContinue reading “American Time Use Survey 2013 : Where is Computer, Mobile use?”

2014 Yale Customer Insights Conference takes stock of the Digital Age

As expected the 2014 Yale Customer Insights Conference (#YaleInsights14)  last weekend turned out to be hugely useful as it took stock of the Digital Age. Billed as "where leading thinkers and doers come together to advance the knowledge frontiers of evolving customer behavior" … this time all the practitioner (doer) talks were on Friday alongContinue reading “2014 Yale Customer Insights Conference takes stock of the Digital Age”

Five 2014 Website Resolutions for Non-Profits and Businesses

As we get into the 2014 New Year, here are five website resolutions for  non-profits and businesses. But why do we need a list of website  resolutions for 2014? Because coming out of the great recession, people check out your website before and after they visit your physical organization. If you see some great productsContinue reading “Five 2014 Website Resolutions for Non-Profits and Businesses”

Power did not corrupt Mandela: lesson in leadership

Every leader in business or public life must wonder at the enormous global goodwill and affection on display at the Nelson Mandela funeral today. What was it in Mandela that inspired people worldwide? Mandela was one leader who power did not corrupt. But first some background about the quote ” Power tends to corrupt andContinue reading “Power did not corrupt Mandela: lesson in leadership”

Digital Expectations: being Government,non-profit or a small business is no excuse

http://i.cdn.turner.com/cnn/.element/apps/cvp/3.0/swf/cnn_embed_2x_container.swf?site=cnn&profile=desktop&context=embedwww&videoId=politics/2013/10/22/ac-gupta-sebelius-obama-didnt-know-about-problems.cnn&contentId=politics/2013/10/22/ac-gupta-sebelius-obama-didnt-know-about-problems.cnn The problems with the Obamacare website forced the President himself to address the issues yesterday  of… a website? Just a few years ago- organizations including Government, non-profit and small businesses used to wonder if they should have a website. In teaching and learning, students would complain loudly about the problems of online learning platformsContinue reading “Digital Expectations: being Government,non-profit or a small business is no excuse”

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