With all the bone chilling cold from the Polar Vortex in the US , most folks are not thinking about the Superbowl party coming up in less than a month on Superbowl Sunday i.e. February 2,2014. Except off course the big ad budget companies who will pay the $4 Million for a 30 second spot.Continue reading “What if you don’t have $4 million for a Super Bowl Ad?”
Category Archives: Web/Tech
Five 2014 Website Resolutions for Non-Profits and Businesses
As we get into the 2014 New Year, here are five website resolutions for non-profits and businesses. But why do we need a list of website resolutions for 2014? Because coming out of the great recession, people check out your website before and after they visit your physical organization. If you see some great productsContinue reading “Five 2014 Website Resolutions for Non-Profits and Businesses”
Black Friday is in the Red as Cyber Monday posts 21% growth
Black Friday is the day that traditional retailers turn a profit (i.e. numbers turn black from red) after being in the red throughout the year. For the last few years with the growth of Internet and online buying Monday has been named Cyber Monday.This year seems to be a decisive turning point. According to ShopperContinue reading “Black Friday is in the Red as Cyber Monday posts 21% growth”
Digital Expectations: being Government,non-profit or a small business is no excuse
http://i.cdn.turner.com/cnn/.element/apps/cvp/3.0/swf/cnn_embed_2x_container.swf?site=cnn&profile=desktop&context=embedwww&videoId=politics/2013/10/22/ac-gupta-sebelius-obama-didnt-know-about-problems.cnn&contentId=politics/2013/10/22/ac-gupta-sebelius-obama-didnt-know-about-problems.cnn The problems with the Obamacare website forced the President himself to address the issues yesterday of… a website? Just a few years ago- organizations including Government, non-profit and small businesses used to wonder if they should have a website. In teaching and learning, students would complain loudly about the problems of online learning platformsContinue reading “Digital Expectations: being Government,non-profit or a small business is no excuse”
Not all Government websites down: is it the Federal Procurement System?
The US Federal Government is the world's largest B2B buyer and given that (a) not all Federal websites are down and (b) the healthcare.gov (Obamacare) website is having problems suggests that there is a supply chain and specifically a Federal procurement system problem at work. As the unbelievable drama in Washington DC plays out andContinue reading “Not all Government websites down: is it the Federal Procurement System?”
Best Global Brands 2013: Coca Cola replaced by Apple but should Google be no. 1?
As a Coca Cola fan this blog feels bad that the Coca Cola brand has slipped to the no. 3 spot in the 2013 Interbrand rankings after reigning for 13 years as the top brand in the world. If you think about it , it is in these 13 years that the Internet has takenContinue reading “Best Global Brands 2013: Coca Cola replaced by Apple but should Google be no. 1?”
Why did Grand Theft Auto V Video Game sell over $1Billion in 3 days?
The runaway success of Grand Theft Auto V (GTA-V) as the biggest ever entertainment product begs the question why ? An earlier post on Entertainment:video game industry three times music and double movie industry, had proved popular, but the potential role of video games in promoting violence had reduced the enthusiasm of this blog fromContinue reading “Why did Grand Theft Auto V Video Game sell over $1Billion in 3 days?”
Washington Post website has huge traffic : great prospects to reinvent digitial
The purchase of the Washington Post by Jeff Bezos of Amazon for $250 million is stunning news. Since Alexa.com , an Amazon service, ranks the global traffic at washingtonpost.com at an impressive global rank of 405, Bezos seems to have made a great move.With huge global traffic, the Washington post website has great prospects toContinue reading “Washington Post website has huge traffic : great prospects to reinvent digitial”
Blogging with Typepad has been like a gym membership for the mind
Typepad, the blogging service we use for the StratoServe blog is celebrating its tenth birthday and here is Happy 10th Birthday to Typepad! Blogging for me, has been like a gym membership for the mind for the last 8 years. Here is how: Gym membership vs. Treadmill at home: Talk about the cost of a gymContinue reading “Blogging with Typepad has been like a gym membership for the mind”
AdWords PPC resolves: “Half the money I spend on advertising is wasted”
John Wanamaker (1838-1922) is credited with the saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. PPC (Pay per click) programs like Google AdWords resolves the Wanamaker dilemma. [Note : Last updated January 2021 due to interest of our dear readers} The Wanamaker dilemma being thatContinue reading “AdWords PPC resolves: “Half the money I spend on advertising is wasted””